Happy Weekend!

Happy Friday everyone! Today little Alice turns one month old! With Sophie, the newborn stage felt like an eternity – but we wondered if things would be different the second time around since we (now) know how fleeting these early days really are. I’m still not the biggest fan of the newborn stage (I’m much happier when babies start smiling – usually around 8 weeks), but it does feel like these first (hard) few weeks have just flown by! We’ll be celebrating Alice’s first month birthday with take out and doughnuts tonight – but in the meantime…


Photo (and printable invitation!) via A Fabulous Fete

…a few links for your weekend!

This week on Oh So Beautiful Paper:

Check back soon for a very special cocktail post! I hope you all have a wonderful weekend, and I’ll see you back here next week! xoxo

A Day in the Life of Urbanic

Hi Everyone! Our new baby has arrived – so I’ve asked some of my favorite creative mamas to help out while I’m away on maternity leave. This week, one of my favorite ladies and the owner of one of the most amazing stationery stores – Audrey from Urbanic – will be sharing a few posts, from birthday parties to thoughts on running a successful business. Thanks Audrey! –Nole

Hello Hello!  It’s good to be back here guest blogging again, and even more wonderful for such a special occasion! It’s a true honor to fill in for Nole while she takes her maternity leave. For those of you that don’t know me, my name is Audrey Woollen and I have a shop in Los Angeles called Urbanic Paper Boutique. I’ve known Nole for many years and really value our friendship. It’s a rare and amazing thing to find a person in this world that shares the same passion and enthusiasm for paper! I contribute a post here monthly, called Urbanic Faves which is a round up of inspiration that we’re feeling in the shop, but for this weeks posts Nole suggested that I take you on a journey with me of what life at Urbanic looks like. This week, I’ll be giving you a glimpse into the front and back end of our retail shop as well as a peek into our family life.  I will also be sharing some tips of things I’ve learned along the way!  First up, a typical day in the shop… A Day in the Life at Urbanic via Oh So Beautiful Paper A typical day starts at 9am. We officially open at 10 am, but have found that an hour of prep time before our doors open is hugely beneficial for progress. There are usually 2 and sometimes 3 of us working at a time. With so many different facets to the running the shop (many of which often happen simultaneously) it really takes a team to keep this going.  I am extremely grateful for the 5 amazing staff members that we have. Each person plays a big role at Urbanic and it’s our talents combined that make us who we are as a brand. Each day we kick off with front end presentation. Every detail matters here, from cueing up our curated tunes, lighting our featured candle, product entering, tagging, merchandising, and most importantly, working with our customers! There is a slew of email correspondence which takes place daily, as well as our client gift wrapping service, both of which we handle collectively.

A Day in the Life at Urbanic Paper Boutique via Oh So Beautiful Paper

In the back of the shop we host the ‘Urbanic Wedding Lounge‘. This is our by-appointment suite where we work with couples creatively to choose and customize wedding invitations and personal stationery. We have a design library with of a wide selection of options that we’ve hand-picked from the best designers across the country. Our team assists with design concept, layout, proofing and project management of the orders. We often work with couples for a few months throughout the process and build relationships with them along the way. It’s the BEST feeling when a bride comes in to pick up her invitations and we get to see her eyes well up with tears of joy upon receiving them. There are usually hugs all around and we feel privileged to have had a part in such a monumental event in their lives.

A Day in the Life at Urbanic Paper Boutique via Oh So Beautiful Paper

The creative process behind the business is enormous, but also my favorite part about the environment! There is always a work in progress happening with new things forming. These projects show themselves in many different ways! Our store windows entail brainstorming, sourcing, crafting and then finalizing the plan with the install. You can see some of our favorites windows here. When merchandising around the shop we like to constantly re-invent ourselves with new concepts and fresh displays. We work creating blog posts, newsletters, promotions, store events, collaborations, and of course there is the buying and curation of the merchandise we carry. In addition to all of this, we’ve recently started making little video promos of happenings around the shop. Here’s one below of one of some of the amazing mail we’ve been receiving.

A Day in the Life at Urbanic Paper Boutique via Oh So Beautiful Paper

My husband Joshua and I built Urbanic together in 2006. Since then, we’ve had 2 little boys, and together this is our family business! Joshua and I handle the not so glamorous parts of the company (finances, lease, building maintenance, operations… oh I could go on.) Although he is working more on making videos these days he is still a huge part of all that happens here.

As you can see, a lot goes down each day around here at Urbanic! We keep a digital store log where we document everything. This communication is key to keeping us all on the same page and helps us keep track of customer orders, daily interactions, basic store functioning and the progress of projects. Towards the end of the day the log is finalized, the sales are counted, the orders are faxed in, and the doors are closed… all in preparation for the next day.

photos by Joanne Pio & Jessie Webster


Theo’s Foodie 2nd Birthday Party Invitations

I’ve asked some of my favorite creative mamas to help out while I’m away with our new baby. Today, one of my favorite stationers – and mama of two boys! – Lisa from Good on Paper is sharing the adorable foodie invitations that she created for her son Theo’s 2nd birthday party! –Nole

Hi there!  Today I’d like to share the invitations I designed for my son Theo’s 2nd birthday party. Each year, for both of my boys, I choose a party theme based on what he is really into at the moment. One year the party had a “round” theme, another year it was a “smile” theme, and earlier this year, my son Lucas had a “superhero” theme for his 4th birthday. This year, I was a little unsure of what kind of party to throw for Theo, but I wanted it to be simple and low key. He generally likes whatever his big brother likes, but no interests or obsessions stood out in particular this year. I realized later that the big difference between Lucas and Theo is that Theo loves to eat. So why not a food-themed party? – Lisa from Good on Paper


The invitations I designed were inspired by his eight favorite foods, which include: blueberries, peanut butter, pretzels, and bok choy. I photographed each of the foods, and laid them out against a white background so they stood out. Under each photo, I inserted the name of the food, followed by Theo’s own pronunciation. The invitations were flat-printed on heavy, bright white cotton stock, and mailed in a kraft envelope with a custom liner (Theo’s yogurt-covered face). Finally, the envelopes were sealed with a black and white wraparound address label.



This year’s thank you cards were postcards. Designed with a full bleed photo of Theo along with his “signature,” these postcards came out super cute while saving money on stamps and envelopes.



Photo Credits: Good on Paper

Hello!Lucky: Imogen’s Pink and Gold Birthday Party

Eunice’s daughter Imogen circled the sun for the first time in style. The theme was pink and gold – inspired by our DIY crowns! The pipe cleaner crowns were fun, easy, cheap, and a huge hit! They were also a party favor so anyone interested could wear their crown home. – Eunice and Sabrina of Hello!Lucky



DIY crowns were made from tinsel stems and jewels from General Bead. Party décor included pink candy striped straws, star cups and napkins, gold foil balloons, and gold star confetti.




The cupcakes and cake were from Sift. The cake was chocolate with salted caramel in between the layers – we sprinkled edible gold stars over it for a little something extra! The menu also included a cheese plate, PB&J sandwiches, homemade gingerbread stars, fruit, and grapefruit mimosas.








Caroline’s Strawberry First Birthday Party!

I’ve asked some of my favorite creative mamas to help out while I’m away with our new baby. Today, one of my oldest blog friends – Kathryn from Snippet & Ink – is sharing the amazing photos and incredible details from her daughter’s strawberry-inspired first birthday party! –Nole

I’m just so excited for Nole right now! Babies are the best! While Nole takes some time with her new little one, I thought it might be fun to share some pics from my daughter’s first birthday party. Starting with the invitations, of course… – Kathryn of Snippet & Ink


Strawberries are pretty much my daughter’s favorite thing in life, so we made that the main motif for her birthday party. Courtney at Swiss Cottage Designs took our strawberry inspiration and created these darling invitations for us.




I don’t get crafty nearly as often as I’d like, but ever since I got my hands on Paper to Petal, I couldn’t wait to make some paper flowers. Party hats seemed like the perfect place to put them!




Each month of Caroline’s first year, we took a photo of her in a white camisole next to a chalkboard that said “1 month old,” “2 months old,” etc. I didn’t really want to do a big display with them, but I did think it would be fun to share them in some way at the party. I decided to make them into an album that guests could write in, and we had it on a table with a sign that read: “Please leave a note for Caroline, sharing advice, words of wisdom, or a wish or hope for her future.” (MyPublisher had a deal for new customers, so I used that for the album and ended up only have to pay for shipping.)

For seating we used tables borrowed from my mom and neighbors and covered them with checked linens from La Tavola. For centerpieces, we clustered terra cotta pots of white impatiens, bacopa, and strawberries – we weren’t sure there would actually be berries on them by the time of the party, so it was a fun surprise when there were!



In keeping with the berry theme, I packaged the party favors in little wood berry baskets from Garnish. They included bubbles (wrapped in tissue paper), sidewalk chalk, a strawberry lollipop, and freeze-dried strawberries. We didn’t plan activities for the kids, and instead just let them run around with bubbles and sidewalk chalk.

Strawberry First Birthday


We served mini sandwiches and pasta salad for lunch, and with the help of my mom and sisters, we did a dessert table: chocolate chip cookies, malted chocolate pots de creme, berry shortcakes, lemon raspberry cupcakes, caramel corn, and a sponge cake with strawberries and mascarpone whipped cream frosting. Not surprisingly, Caroline was way more interested in the berries than in the cake.



Since I look at pretty parties all day long as part of my job, it was really fun to get to actually throw one, but it was also exhausting – there’s no way I could have pulled it off without lots of help from our families. In the end it was a really special day, which had little to do with all the details I planned, and had everything to do with the wonderful people who helped us celebrate our Caroline!


Photos: Leah McCormick
Invitations: Swiss Cottage Designs
Linens: La Tavola