The Martini

Today we’re continuing our mini back-to-basics cocktail series with perhaps the most classic of cocktails. So what makes a Martini a Martini? When it has gin and vermouth and some dashes of bitters, and is very very cold and very very delicious. Pretty simple, right? Right. – Andrew

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Illustration by Shauna Lynn for Oh So Beautiful Paper

The Martini

1 1/2 oz Gin
1 1/2 oz Dry Vermouth
2 Dashes Citrus Bitters

Combine with ice.  Stir languidly.  Strain into a chilled cocktail glass and enjoy.

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That’s about it. Gin, vermouth, bitters, ice. It’s so simple, and so perfect.

It’s also a guide, not a law. Dry gin and dry vermouth will get you, not surprisingly, a Dry Martini: sharply herbaceous and clean. Or maybe you want something with less bite: try Ransom Aged Old Tom Gin and substitute a bit of blanc vermouth for the dry, as we did in Nole’s beautiful photographs. The result is much smoother, a bit sweeter, and a lot maltier – a lot more like the Martinez, but still recognizable as a Martini. (p.s. Lately I’m a big fan of Hella Bitters’ Citrus Bitters for any version of my Martini.)

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And yet lots of people feel the need to mess with this formula in unnatural. Vodka Martinis? Sour Apple Martinis? S’moretinis? The list of monstrosities goes on. None of these deserve the title “Martini.”

So: a Martini is a Martini when it has gin and vermouth and bitters, nothing more and nothing less. Throw in something else – vodka in place of the gin – or take something out, like the vermouth – and you have another drink entirely. Drink and enjoy it if you like, but it’s not really a Martini.

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That’s one of the best and worst things about cocktails: the names. It’s a convention and conceit among bartenders and mixologists that every unique combination of spirits and mixers deserves its own name. A little self important and a little fun, in even measures. So even though the Sidecar and the White Lady and the Margarita and the Daiquiri are all simple variations on a theme, the Sour, they’re all unique drinks and they all get their own names. Since there’s an infinity of possible recipe combinations, a new drink with a new name is always within your reach, even if it’s just a dash of this and a splash of that away from someone else’s recipe.

(At least, I don’t think every single possible drink combination has already been tried by someone. But I suppose it’s possible that it’s all been done before. People really like their booze.)

And in that world of infinite combinations, and infinite possible names, a relative handful of named drinks have stood the test of time. The Manhattan. The Sazerac. The French 75. And the Martini. They survived when so many other recipes and their fleeting names were forgotten because they’re good. They have standard(ish) recipes and enduring names because they’ve earned them.

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I said the names were one of the best parts of cocktails, but they’re also among the worst. With those names, and the handy guidelines that roughly define them, come the scolds and the pedants and the rule enforcers. Virtually any discussion of drinks and cocktails will eventually attract some of these folks who will leap at the chance to tell you how you’re doing it all wrong and you must Follow The Rules and make your drink exactly this way Or Else.

If our Friday Happy Hour posts have a thesis, it’s this: there’s a better way in between the Appletini and the scold. That we can move beyond the immaturity of modern American drinking by learning from the great recipes of the past, without turning into nitpickers who obsess over the rules. Drink well, the way you like.

Oh, and something something moderation.

Photo Credits: Nole Garey for Oh So Beautiful Paper

Happy Weekend!

Happy Friday everyone – and Happy Spring! Thankfully it actually feels like Spring today in DC, even if it doesn’t quite look like Spring just yet. Hopefully soon! But in the meantime…

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Pink Hellebore Floral Arrangement by Sarah Winward / Photo by Kate Osborne via Snippet & Ink

…a few links for your weekend!

This week on Oh So Beautiful Paper:

Check back soon for this week’s cocktail! I hope you all have a wonderful weekend, and I’ll see you back here next week! xoxo

Quick Pick: Poketo

The folks at Poketo make the most amazing notebooks. These “One Day” notebooks made their debut at the NYNOW Winter market a few weeks ago and are available in four different cover options: morning, day, evening, and night. I love all four versions – which is your favorite?

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These sky sticky notes are super cute, too. They remind me of warm summer days, although that might just be my desperate wish for warmer weather.

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Lots more over at Poketo!

Photo Credits: Poketo

Cinderella-Inspired Theatre Gala Invitations

It’s not too often that I have the opportunity to share invitations for a theatre gala! Meenal and the team at Minneapolis-based agency KNOCK created the invitations for two parties held by the Children’s Theatre Company: a formal ball and a more relaxed “afterparty” a bit later in the evening. Both invitations were inspired by the theatre’s production of Cinderella. So fun!

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From Meenal: The nationally renowned Children’s Theatre Company in Minneapolis, Minnesota holds an annual fundraising gala with two phases: The formal Curtain Call Ball, and the unplugged Backstage Bash a little later in the evening. The challenge with designing for these events: developing distinct yet complementary themes, and designing event invitations that convince a very hard-to-impress audience to join the fun.

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Both events were planned around the theatre’s production of Cinderella, so two themes needed to come to life. For the formal Curtain Call Ball, a Head Over Glass Heels theme incorporated ornate pouf hairstyles from 18th-century royalty; a modern twist came from unexpected surprises poking out of the exaggerated profiles.

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The grittier, wilder nature of the Backstage Bash came through in artwork for a Happily Every Afterparty invitation, tucking a glass of bubbly where a glass slipper heel would go. Typography and cute little mouse ensured consistency between the two invitations, while pumped-up color distinguished the bolder, younger Bash from the formal Ball.

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Digital printing was the best solution for the budget and quantity, so we used an uncoated, textured stock (Mohawk Via Felt, Pure White, 110#C) to elevate the look and create a customized sensibility. The paper was reminiscent of watercolor paper to give a tactile quality, plus it ensured the ink looked like it was sinking into the paper (as opposed to the shiny effect that digital printing can sometimes create).

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Thanks Meenal!

Photo Credits: KNOCK