Oh So Beautiful Paper Media Kit

PROPRIETARY AND CONFIDENTIAL

Thank you for your interest in partnering with Oh So Beautiful Paper!

Oh So Beautiful Paper is a leading lifestyle and design blog written by former diplomat Nole Garey and a team of talented contributors. Launched in 2008, Oh So Beautiful Paper covers inspiration and design in everyday life with a focus on entertaining and party ideas, DIY ideas, wedding stationery, home decor, and great cocktails.

At Oh So Beautiful Paper, we’re all about bringing an extra dose of beauty and design to everyday life. We believe that stationery is an extension of your personal style and an essential component of a cohesive modern lifestyle. But not just any stationery â€“ beautifully designed and well-crafted stationery. Our readers include educated and affluent women (and some men!) aged 25-44 around the world. They appreciate thoughtful design, attention to detail, and unique personal touches, and they carry these values through all facets of their lives.

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Our style is bright, modern, whimsical, and design-forward. We focus on quality over price point and we pay attention to detail. Our goal is to feature products, ideas, and inspiration that will help our readers showcase their own unique style in every facet of life.

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Oh So Beautiful Paper currently reaches an audience of 300,000 monthly readers through our website, email subscribers, and social media:

Unique blog visitors: 55,000

RSS + email subscribers: 16,000

Instagram: 67,000 followers

Facebook: 147,000

Twitter: 16,000

Pinterest: Average monthly reach of 4 million viewers for our pins. In addition, pins from ohsobeautifulpaper.com reach an average of 202,000 daily viewers and receive an average of 418,000 impressions.

Oh So Beautiful Paper readers value beauty and fantastic design, and they want beautiful things in all aspects of their lives. Our readers are interested in everyday design, DIY projects, food and cocktails, home dÃ©cor, fashion, travel, and more. 80% of Oh So Beautiful Paper website visitors are female (90% female on social media), and the majority of readers are between the ages of 25 and 34. Our readers and social media followers are largely based in the United States, primarily New York, DC, Los Angeles, Boston, Chicago, San Francisco, Dallas, Houston, and Atlanta.

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Source: QuantCast

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THE NEW YORK TIMES â€¢ BRIDES MAGAZINE â€¢ IMBIBE.COM â€¢ BUZZFEED â€¢ HUFFINGTON POST â€¢ STATIONERY TRENDS

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We love working with brands! Oh So Beautiful Paper offers a limited number of sponsored post opportunities each month. Sponsored posts are written by our editors and tailored to the Oh So Beautiful Paper audience. Sponsored post rates begin at $1,500 and include original photography and social media promotion on Facebook, Instagram, and Pinterest (one post per network). Rates for dedicated Pinterest boards are available upon request. Examples of past sponsored posts include:

Friendsgiving Inspiration with Wheatley Vodka

Our Bathroom Renovation Inspiration with Wayfair

DIY Gold and Copper Leaf Hexagon Gift Tags with Fiskars

Learning New Things with Skillshare

DIY Colorful Envelope Address Ideas with Sakura of America

DC Guide: Where to Shop in Washington, DC with Capital One

A Frozen Cocktail Party with St-Germain

Cocktail Recipe: Le Marais with St-Germain

Please e-mail us for additional information or to book at post!

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TERMS AND CONDITIONS

All paid partnerships will be selected based on their suitability for the Oh So Beautiful Paper market. The provision of sponsored post rates does not constitute an offer of a sponsored post, and Oh So Beautiful Paper retains the right to reject a sponsored post request for any reason. All payments are non-refundable.

PROPRIETARY AND CONFIDENTIAL

About

Welcome! Oh So Beautiful Paper is a leading lifestyle and design blog that makes beautiful design accessible to everyone. Since 2008, we’ve been sharing awesome entertaining and DIY ideas, gorgeous paper goods, beautiful wedding invitations, home dÃ©cor inspiration, and original cocktail recipes. We’re all about bringing an extra dose of fun and beauty to everyday life. Please have a look around â€“ I hope you enjoy our posts and archives! You can also find us on Facebook, Twitter, Instagram, and Pinterest.

About Oh So Beautiful Paper

Launched in 2008, Oh So Beautiful Paper reaches an audience of more than 100,000 unique monthly viewers and is a daily read for creative people around the world. Oh So Beautiful Paper also has a loyal social media following, with more than 150,000 Facebook fans, 58,000 Pinterest followers, 16,000 Twitter followers, and 62,000 Instagram followers. Our pins on Pinterest reach an average of 4.2 million monthly viewers, and pins from Oh So Beautiful Paper reach an average of 435,000 daily viewers.

Interested in working together? Oh So Beautiful Paper offers sponsored content opportunities (blog posts and social media posts), traditional sidebar banner ads, and styling work (prop and food styling). Weâ€™ve worked with a variety of brands, from small independent stationery and design studios to large â€˜household nameâ€™ brands, including Home Depot, Post-it Brand, Fiskars, and My M&MS. Get in touch with us here for more info!

OSBP-Family-Photos-Charlie-Juliet-Photography-17

Photo by Charlie-Juliet Photography

About Founder + Editor Nole Garey

Hi everyone! I’m Nole Garey, and I like to say that I’m a recovering diplomat turned full time creative blogger. I previously worked in international diplomacy at the U.S. Department of State from 2003 â€“ 2010 before leaving to pursue Oh So Beautiful Paper full time. I hold a B.A. in Political Science from the University of Central Florida and an M.A. in International Affairs from George Washington University (where I met my husband Andrew), but I’ve been passionate about design and all things paper my entire life.

I fell in love with the world of wedding invitations and stationery while planning my May 2008 Washington, DC wedding and started Oh So Beautiful Paper in large part to help connect other engaged couples with talented designers. Andrew and I welcomed our first daughter Sophie (you can see her awesome birth announcements here) in 2012 and our second daughter Alice (you can see her beautiful birth announcements here) in 2014. We currently live in Washington DC’s Capitol Hill neighborhood with several adorable cats.

Our Philosophy

At Oh So Beautiful Paper, we believe that stationery is an extension of your personal style. Itâ€™s a nice and all too rare treat to come home to a handwritten letter or card. We believe sending paper â€“ taking the time to buy, write, and send a card â€“ has enormous interpersonal value. Sending handwritten mail has become a signifier: a mark of the importance and value that the sender places on the relationship with the recipient.

We believe stationery has a role to play in a beautiful lifestyle. Our goal is to help you find paper products that represent you and your personality, whether you live in DC or California or Australia, while also helping to support local businesses, small businesses, and eco-friendly businesses. It might not seem so at first glance, but stationery supports all of these goals. We’re not focused on the mass market, but on stationery that is unique and different, just like you and me.

In The Press

Print

New York Times (June 2016)

The Chronicle Herald (January 2017)

Brides Magazine (April 2011 and November 2012)

Southern Weddings (2010, 2011, and 2014)

Stationery Trends Magazine

Online

The Huffington Post: Caipirinha Recipes You Should Be Downing During the World Cup (06/2014)

The Etsy Blog: Guest Curator, Stationery to Make You Smile (05/2014)

Imbibe: The Summer Rose Cocktail Recipe (03/2014)

The Huffington Post: Brunch Cocktails: Booze Recipes for the Time Between Breakfast and Lunch (08/2013)

The National Stationery Show: Capture Press Attention with Booth Design (03/2012)

The Etsy Blog: Guest Curator (09/2010)

Contributing Editors

Emily Blistein / Hello Brick + Mortar

Emily Blistein owns Clementine, a little shop in Middlebury, Vermont where she curates an ever-changing collection of goods to help feather your nest, delight your loved ones and swaddle your little ones. She is a letterpress admirer, typewriter enthusiast, recovering lawyer and lobbyist for women’s health, advocate for small businesses and cheerleader for things handmade. She lives with four boys (aged toddler to husband), is an ENFP (which explains why having a brick & mortar is heaven), and she really, really likes to laugh.

View all of Emily’s Brick + Mortar posts right here!

Megan Soh / Behind the Stationery

Megan is obsessed with beautiful stationery, which makes her the perfect author for our Behind the Stationery column! You can find Megan on her blog, Petitely, and on Instagram.

View all of Megan’s Behind the Stationery posts right here!

Andrew Whitehead / Cocktail Contributor

Andrew Whitehead is a DC-based cocktail enthusiast (and just happens to be Nole’s husband). You can find him on Instagram, where he shares cocktail recipes and a behind-the-scenes peek into his liquorary concoctions.

View all of Andrew’s cocktail posts right here!

About The Design

The design and layout of Oh So Beautiful PaperÂ® was created by Nole with hand lettering and watercolor graphics by Liz Libre of Linda & Harriett and web development by Eli Van Zoeren. For those of you obsessed with pretty fonts like me, I have featured many of of the fonts used on Oh So Beautiful Paper in a weekly column here. If you have any questions or would like to say hello, please email me!

Thanks for visiting!

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08/16/2018

Inspiring Calligraphers: Li Ward Calligraphy

Hey everyone! It’s been a hot summer in many places so I thought it only fitting to pull some inspiring calligraphy work with a true summertime vibe. Here’s a look at the work of Li Ward Calligraphy. I love the mix of her lettering work and watercolor and illustration, and how each wedding suite looks so fitting for the destination. With that, let’s grab a lemonade and check out Li’s beautiful calligraphy! – Jen

Photo Credit: Cambria Grace Photography

On how she got her start, Li shares:

I started calligraphy about 6 years ago, using traditional pens with nibs that you dip into ink. I started doing spot lettering for other stationery designers whose clients requested some hand lettering for their invitations. Two years ago when I began dabbling in watercolors, I decided to go â€œfull serviceâ€ with invitation design: I would take care of not just lettering, but full design which would include watercolor illustrations, hand lettering, envelope liner design, paper choice, and printing.

What inspires Li? She gets inspiration from Jane Austen, scratchy old-fashioned script, Edward Gorey’s irreverent sense of humor, Matisse’s bold color palettes, stained glass designs â€” just to name a few. “I’m still really new to this and constantly trying new things out,” says Li.

“One of my favorite suites is the Catskills wedding suite (Zoe and Sam), which included Save the Dates, folded maps, and illustrated menus,” says Li. “The couple had already commissioned Happy Menocal to design their crest. Happy just happens to be one of my favorite artists, so I was really thrilled when they asked me to design the rest of the suite that would complement Happyâ€™s design. I took inspiration from Edward Goreyâ€™s illustration style and Happyâ€™s of course, threw in block font mixed with cursive, went with a more is better frame of mind. And itâ€™s kind of been the basis of my style going forward. Iâ€™m definitely all about bold colors and shapes!”

As much as I love Li’s illustration work, I’m also a big fan of this kraft brown wedding suite she designed. The white lettering on kraft brown paper has a modern organic vibe that feels casual, yet cool.

Another favorite style? Li loves to do “seamless” designs. “If you were to put two cards side by side, the design from one card would match up with the design on another,” says Li.

Big thanks to Li Ward for sharing a a peek into her world of lettering!

All photos by Li Ward, except where noted

Want to be featured in our calligraphy column? Reach out to us at submissions [at] ohsobeautifulpaper [dot] com with the subject line â€œCalligraphy Featureâ€ for more details!

08/08/2018

Vibrant Floral Summer Wedding Invitations

I’m always in favor of vibrant floral wedding invitation designs, but especially in the summer! These gorgeous and vibrant floral summer wedding invitations from Designer Rolodex member Amanda of Wide Eyes Paper Co. combine beautiful floral illustrations with whimsical hand lettering for a bright and cheerful midwestern wedding. And seriously, how gorgeous is that envelope liner??

From Amanda: Less is definitely more in this vibrant floral summer wedding invitation suite. Andrew and Amanda had a vision of bright, cheerful, and whimsical with a minimal inspired flare. We utilized a striking color palette of pinks, oranges and reds which is perfect for the summer wedding in Indianapolis. The bride wanted to tie in her floral arrangement with the paper goods so we created a custom watercolor floral design that adds a pop of whimsy but still keeping the aesthetic fresh.

The simple wording of this invitation showcases a whimsical hand lettered font for the couplesâ€™s names and a simple sans serif font for the remaining important details. The hand-painted design carries over to the RSVP card. We love putting the invitation and RSVP card next to each other as the floral elegance is carried between the two.

The tiny details are what make each set an individual work of art. Customizing each invitation set to perfectly align with the couples unique love story is what makes our job so special. One of our favorite parts of the design process is the custom map card we get to paint, highlighting all of the special spots near and dear to the lovebirds’ hearts.

For the envelope liners, we carried over the custom florals used throughout the set to add even more whimsical charm. Yes, they match the invitation and bring the whole set up a notch, the real cherry on top. We ALWAYS recommend liners to do just that. Finally, each envelope features hand lettered calligraphy which also ties in the unique hand crafted nature of the invitation suite.

Wide Eyes Paper Co. is a member of the Designer Rolodex â€“ you can see more of their beautiful work right hereor visit the real inviÂtaÂtions gallery for more wedding invitation ideas!

Photo Credits: Swiss Dot Photography

07/31/2018

Fresh and Modern Citrus Wedding Invitations

I know winter is technically citrus season, but these fresh and modern citrus wedding invitations from Lauren and Kari of Tied and Two are just so bright and cheerful â€“ and perfect for summer weddings! This invitation features delicate citrus blossom illustrations on the main invitation, with a bold citrus envelope liner. I’m also especially digging those colorful envelopes from Cards & Pockets â€“ the deep cobalt blue paired with the yellow and orange citrus is a match made in heaven! Doesn’t it remind you of the gorgeous coastline of southern Italy â€“ or even the Greek Isles???

From Lauren and Kari: We loved working with Cari and Evyn and creating this custom wedding invitation design for their citrus-oriented Napa Valley wedding theme. The brides’ requests included warm colors, citrus fruits, and vintage illustrations. They also wanted to utilize minimalist design in combination with accent pieces to add great contrast and vibrance.

We combined vintage citrus illustrations with modern and minimalist typography. We also used colors outside of the invitation suite for the envelopes that gave the package a pop like no other, hence cobalt blue and deep orange envelopes. Other pieces for this suite included custom stamps, insert cards, and a custom-illustrated map. In the end, the result was a high-energy modern invitation set that welcomed their guests to the joyous occasion with zest and spunk.

Working on custom projects cross-country can be tricky, especially when working over the phone and email, as details may not always be articulated as quickly or clearly as they are in person. Thankfully, that was not the case with this project. The concept came quickly and we were all on the same page throughout the entire process. We are SO proud of the end result and anxious to share it with the world!

Thanks Lauren and Kari!

Design: Tied & Two
Envelopes: Cards & Pockets
Custom Postage: Zazzle

Looking for more wedding invitation inspiration? Visit our wedding invitations archive for more custom wedding invitation ideas!

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Oh So Beautiful Paper Media Kit

About

Inspiring Calligraphers: Li Ward Calligraphy

Vibrant Floral Summer Wedding Invitations

Fresh and Modern Citrus Wedding Invitations