Matthew from A Fine Press sent over the fabulous business identity and stationery that he recently designed for wedding photographer Karen Ard. Â Karen loved the idea of incorporating a wax seal (such a great detail!) and doing something travel-inspired, so Matthew came up with an identity inspired by Southern California surf culture and business cards inspired by luggage tags. Â The entire suite was letterpress printed on kraft paper in soft and beachy colors. Â So lovely!
From Matthew:Â Karen was particularly drawn to the idea of a wax seal to bring her business stationery together. Â She approached me with the idea of doing a travel-inspired visual identity and stationery suite that maintained a nod to her SoCal location.
For inspiration, we drew heavily from postage and postmarks from around the world. Â We loved the idea of using the circle of a postmark as our starting point. Â A friend’s surf video got me thinking about all the great surf-culture branding out there and the image of a hibiscus blossom on a longboard provided us with a clear direction.
Karen wanted colors to reflect the beach and had suggested we start with seaglass colors. Â From there, we settled on teal, with brown as a second color along with cream and kraft-substrates. Â For a typeface, we went with the Deco-styled Aviano Sans, which I found extremely evocative of vintage travel.
The print pieces were done on French Paper’s Muscletone Kraft with PopTone Whip Cream envelopes. Â In addition to Karen’s official colors, I printed her 1-color logo in transparent white on her thank you cards to make it pop while keeping it neutral in color. Â Her luggage tag-inspired business cards were printed with her handwriting filling in the important details.
Thank you so much Matthew!
Photo Credits:Â Karen Ard