Hello Brick & Mortar: Trends, Unsolicited Advice and Wild Ideas

Happy New Year! If your December was anything like mine, things got a little foggy. I woke up on New Year’s Day feeling a bit like Snow White after eating that apple. (Probably exactly how she felt, if she still had to finish her year-end accounting.) The point is, December is no time for wild ideas. But now it’s January, and a bit of reckless brainstorming is what launched us into the work we’re in. So, let’s get back at it. – Emily of Clementine

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Illustration by Emily McDowell for Oh So Beautiful Paper

I. Trends. Just so we’re on the same page, I am not a trendsetter. I live in Vermont, I just got on board with neon and I am decidedly not a fan of Pantone’s color of the year. That said, I am a creative-envelope pusher, professional brainstormer, and confessional for customer wishes. I also really love watching your lines grow, offering feedback, and cheerleading along the way. I want both of our businesses to grow. Here are a few opportunities that I see:

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These message booklets from Side Show Press are fantastic

  • Calling Cards, with a Modern spin. Business cards aren’t obsolete, but I quickly recycle 97% of the ones I get. (Not your cards, they’re too pretty. You are the 3%). A lot of my customers concur – a stack of little, flat notes would be far more useful than business cards. A recent chat with Kimberly confirmed how functional (and fun) a beautiful flat card would be to leave with clients after a meeting, tuck into an online order, or as a sweet hello. You provide a great border and unexpected surprises.
  • More Flat Notes. This is the number one request I get: simple, flat stationery (this time card size, with an envelope). Everyone says they want to send more notes, but they don’t want fuss. Anna Beth told me these are called Buck Slips, which I’d never heard and I like, because I love little turns of phrases from your pocket of the world. Which reminds me…
  • More Colloquialisms. Those little sayings that your grandmother or your longtime neighbor said often make the best cards. Our southern sisters have an edge on this one, but everyone can try! My customers especially like new phrases to express love.
  • Postcard (sets). The folded card is clearly not trending. Building on the “flat notes” request above, postcards are often requested. They’re the quickest hello and the world can read them en route which makes them cheeky and nostalgic. To dip your toes in, I think they’d sell well for: Valentine’s Day, Just Because/Hello, Summer Camp (for parents to give to kids at camp drop-off) and thank yous.
  • Stationery, Plus. I love watching your lines branch out into new territory. If you’re itching for something new, these items are selling well and seem like a natural addition: coasters, wrapping paper, custom rubber stamps, pillows, pencil cases, notepads, temporary tattoos, candles, tea towels, journals, or matchbooks. Megan uses bits and pieces in her flowers and also suggests: more envelope accessories like stickers, stamps and washi tape.

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Moglea can neon edge print anything to perfection, on a flat card no less

A final note on trends: Gold foil, neon, triangles, gem stones and foxes? I liken them to bangs: all of the cute girls have them and maybe you should too. But take it from a girl who has two cowlicks and super fine hair, some styles are not for you. Remember, as a buyer, I see a lot of what’s trending, I only need to see more if you do it really well. Otherwise, I want to see the things I haven’t even imagined yet.

II. Unsolicited Advice. My favorite. You don’t have to do any of these things, but I’d be thrilled to see your take on any of them:

  • More Stationery for Guys & Better Father’s Day Cards. You know your heart’s not quite in these, right? If you have an amazing card with a tie/golf club on it, ignore this, but otherwise, get out there and ask guys what they want. Trust me, they want to write quick notes on well designed stationery. Still not feeling it? Think about what makes men in history so compelling: They wrote. Fall back on images of your favorite writers, use that to spark some ideas.
  • Valentines and Thank You Cards, for kids to give. Please don’t leave me alone on Feb 13th at CVS buying Lightning McQueen Valentine cards for my son’s classmates. There must be another option and you can make them.
  • Selection packs. Customers often want thank you and birthday cards in bulk, but they want variety. Do 2 of 4 designs, or 4 of 2. (Caveat: This may be one of those “things people request, I purchase and they never buy.” But I do think it’s a good idea.)
  • More Bibliophile Goods. Bookmarks, book plates, other biblio-inspired goodies? Yes, yes, and yes. Antique book covers, card catalogs and the architecture in athenaeums could inspire a pretty nice series of, say…calling cards.
  • Baby Shower Thank Yous & Forever Stamps. At my baby shower, my friend, Laura, graciously said, “don’t send us thank you cards.” I objected, but after Julian was born I honestly couldn’t remember if I had sent cards. The weight of her gift sank in. Since I’m not in the business of telling people not to send cards, I’d rather make it easy: A set of pre-stamped thank you cards makes the perfect gift and she can hand them to her right-hand woman to address while she’s opening gifts. Ta-da!
  • Think Beyond the Holiday or Sentiment. I can sell love all year, but Valentine’s Day cards only for a few weeks. When you’re designing cards, you don’t have to follow a prescribed calendar or topic heading (at least not for me). I always want: more love cards, uplifting sympathy cards, congratulations for endless occasions and new thank you cards.
  • Prints of your most popular cards. These sell. That’s all. (and you’ve already designed them!)

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May Day Studio’s You Are My Sunshine is a lovely card and my best selling broadside print

III. Wild Ideas. Now we’re talking.

  • That Thing You Daydream About. Do it! I was a huge fan of Yellow Owl Workshop’s #getwise2013. It was so unexpected and delightful. I want more of this kind of thing. A lot more. Let’s make 2014 the year people have fun learning the difference between their, there, and they’re.
  • Wallpaper & Fabric from Your Designs. Both of these are niche markets and I probably couldn’t sell them, but boy-o-boy would I love to see them.

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Yellow Owl Workshop made me smarter this year

  • Partnerships that lead to products. You have creative, skilled friends: Chefs, bartenders, florists, fabric designers, seamstresses, ceramicists, professors, stand-up comics, day-care teachers. How could you collaborate and produce something? I, for example, would love to see an OSBP illustrated cocktail series made into a set of flat cards – it would be the perfect hostess gift. (Ed Note: Ha! Okay, okay, I’m on it!)

I hope the new year brings you some down time with blank pages and new ink colors. I’d love to hear the wild ideas and trends you’re loving for in 2014…

Shauna + Darrell’s Rustic Etched Wood Barn Save the Dates

For her upcoming summer farm wedding, designer Shauna Luedtke plans to incorporate lots of handmade elements with a focus on hand lettering and typography. Shauna incorporated playful lettering into a beautiful laser etched wood save the date – in the shape of a barn! Shauna even added a magnet to the back, turning an already lovely save the date into a wedding keepsake.

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From Shauna: Everything I’m doing for my wedding is handmade with a focus on lettering and typography. There will be lots of hand painted wood signage and I’m even having neon signs made with beautiful type. We will be married on a farm and the reception will take place in a barn. I wanted to capture the rustic vibe of the barn by using wood in the save the dates.

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Originally I planned on silkscreening onto sheets of wood, but I thought etching it took the idea even further. I also wanted the save the dates to be something people would want to keep. I added a magnet to the back so that it could be a keepsake for years to come. The decor will very modern and bold which will contrast nicely with the rustic surroundings.

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Each save the date is laser etched and cut, making each one slightly different from the other. I designed and ordered custom stamps through Canada post for the envelopes.

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Thanks Shauna!

Check out the Designer Rolodex for more tal­ented wed­ding invi­ta­tion design­ers and the save the date gallery for more beau­ti­ful cus­tom save the dates!

Photo Credits: Shauna Luedtke

OSBP At Home: Our New House + How We Got Here

And now, a little introduction to our not-so-new house! Aside from Sophie, my marriage, and my business, the house consumes more of my time and energy than anything else, some of it good and some of it really stressful. I’ve already talked a little bit about our plans for the front and back gardens and my office, but I thought it might be best if I shared the layout of our house, a few photos, and the story of how this became our house before delving into the subject any further.

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Not our house, but our neighborhood / Photo via The WIHN

Before we bought our home, we were in our third year of happily renting the second floor 2 BR/ 1 BA apartment of a rowhouse in Capitol Hill. It wasn’t a huge apartment and Sophie’s nursery was only slightly bigger than a closet, but the layout worked for us, the rent was affordable, and we really really loved our neighborhood. We figured we could make it work for a little while longer. But in early December 2012, our landlords asked us to move out so they could ostensibly renovate the building. I didn’t want to rent again, so we got in touch with a realtor.

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Our old front door / Photo by me via Instagram

What followed was two incredibly draining and discouraging months of house hunting. Capitol Hill is one of DC’s most competitive housing markets, so we knew that we weren’t going to find our dream house in our price range, but we barely found anything at all. Houses beyond our budget came on the market only to go under contract two days later, and houses within our budget required extensive renovations that in reality pushed them out of our budget. We put in two offers on houses that we didn’t really love, neither of which were successful. We started to look at other neighborhoods, but nothing jumped out at us as worth leaving the Hill.

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Our new mailbox / Photo by me via Instagram

When we visited our house for the first time, we didn’t love it right away but we didn’t hate it either. It had the bare minimum of what we were looking for (two bedrooms, close to a metro station) and it was in our price range, but it also needs lots of updates and was missing two things that I really wanted in a house: a finished basement and central air conditioning. We figured this was probably the best that we were going to be able to afford in Capitol Hill, so we put in an offer anyway and it was accepted a few days later. Here’s the layout of the house, just so you don’t get lost on the tour:

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Downstairs // Upstairs

Totally not to scale (click to enlarge)

Our home is a typical long and narrow DC rowhouse. It was built in 1923, with an addition that we think was added to the back of the house in the 1950s. Our house is not a grand Victorian like the homes in the top photo, but is probably closest to a basic Federal style rowhouse. The house is fairly small at 1200 square feet. It has two bedrooms (one of which I’m using as my office), a den that we’re currently using as our bedroom, and one and a half bathrooms. Please note, all the photos of our house below are from the MRIS listing of our house and feature the arrangements of a staging company. Apologies in advance for all the small images!

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When you enter the house, you step straight into the living room. The living room is narrow and much smaller than the living room in our previous apartment (sigh). We’re still trying to figure out the best layout and seating arrangement, particularly for entertaining. We’re planning to do built-ins along the wall with the shelves, and if we stay in the house long term we’d love to remove the wall between the living room and kitchen to add an eat-in peninsula and open the space up even more.

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The kitchen! This room frustrates me probably more than any other room in the house. We knew right away that it definitely wasn’t our taste, but after living here for a while we’ve also learned that the layout is very awkward and there is a lot of wasted space despite the large room size. The sink and stove are practically adjacent to each other, which means we don’t have much counter space for food preparation. The floor needs to be leveled (it slopes down towards the middle of the room) and the laminate flooring shows every speck of dust and cat hair. Oh, and see the gray backsplash? Yeah, that would be corrugated cardboard made to look like tin tiles glued directly to the brick walls and running behind all of the upper cabinets and appliances. Awesome. Any talented kitchen designers out there looking for a challenge?? I don’t even know where to start with this room.

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Moving on! The staging company made the room behind the kitchen look like a dining room, but we were able to fit our little four-person dining table in the kitchen. Since this room also contains our washer and dryer (hidden in the closet on the right) we use it mostly as a laundry/storage/cat room. There is also a half bath in the corner opposite the laundry machines (left).

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Outside! After 10 years of living in apartments without any real outdoor space, our little backyard is one of my favorite features of the whole house. I love that there are areas for both entertaining and gardening. We’d eventually like to tear down the weird and unfinished little rear entrance (left) and build a pergola over the back entrance. And hey, a garage! That was a nice surprise, as these are pretty rare on the Hill. There is a small unfinished storage/workplace above the garage. And I’d eventually like to replace the makeshift wood stairs (right, and so not up to code) with an iron spiral staircase.

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Heading upstairs (from the living room), there is a small landing and the only full bathroom in the house. We’re planning to completely gut the bathroom and start from scratch. The shower is tiled with some sort of slate floor tile (maybe this?), which I’m pretty sure isn’t meant for bathrooms because it’s starting to crumble each time we take a shower and there is water leaking into the walls. We’re hoping to tackle the bathroom in the very near future!

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This is the den on the second floor. The previous owners filled the room with wall-to-wall Ikea Pax closet units and essentially used it as a dressing room. We removed most of the Pax units and currently use it as our bedroom. It’s a small room, but it works for now. Above you can see the original exterior wall of the house (right) with a funny little window into the back room.

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The two official bedrooms. On the left is the back room that I’m currently using as my office. The room on the right is located at the front of the house and is now Sophie’s nursery. Both have come a long way since we moved in and probably feel the most “finished” of all the rooms in the house.

So that’s our tiny little house! As I said in my new year goal post, it’s good enough but not exactly what we were looking for in a home. Most days I feel really overwhelmed by everything that we both need and want to do to this house. But I’m trying to be more chill about things and I’m hopeful that I’ll feel better once we get a few small projects out of the way. I think our biggest regret is purchasing a house without a finished basement. We really need a separate area for the cats outside of our living space, much less right next to the kitchen, and I would do almost anything for a dedicated laundry room. We have an unfinished half basement under the rear part of the house that contains our furnace and water heater, and if we decide to stay here long term we could theoretically dig out and finish the basement. But that’s a huge project that would involve a second mortgage-like loan, so there are several giant question marks next to that idea.

In the meantime, there are plenty of things to keep us busy around the house, from cosmetic improvements and electrical and plumbing updates inside to painting the exterior and working on the garden outside. Considering it took me nine months just to share the MRIS photos from our house, I am obviously not a home blogger, but I’ll do my best to share updates along the way!

I’ll be back to regular content next week – and we have a cocktail recipe coming up later this afternoon! Have a wonderful weekend, and I’ll see you back here on Monday! xoxo

OSBP at Home: Our Old Apartment (Tour!)

I’m still easing my way back into a normal schedule after the holidays, and after two mid-week holidays I don’t have a regular Friday round up post to share today. So instead I’m doing something a bit different and sharing a little glimpse into my home(s), with a quick tour of our old apartment and a little introduction to our “new” house. First up, our old apartment! Considering it has been more than nine months since we moved out, this is way way way overdue – but better late than never, right? Also, I ran around taking photos of the apartment as we packed it up the last couple of weeks before the move, so these aren’t styled photos. You’ll see cords, remotes, and some ugly appliances – but hey, that’s life, right?

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Starting in the front of the house with our living room. We spent most of our time in this room, and it’s probably the room that I miss the most now. It had three large southern-facing windows that let in the most beautiful morning and afternoon light, and it was just the right size for having friends and family over. Sigh. The furniture is a mix of flea market finds (like the brass tray and tribal rug), heirlooms that I inherited from my grandmother (the couch and chair on the left, both of which I’d eventually like to restore and recover), and modern items. If you have any specific questions about where we found something, please leave them in the comments and I’ll do my best to answer!

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After Sophie arrived, we converted the second small bedroom into a nursery and I moved my office into a corner of the living room. It wasn’t a huge amount of space, but it worked at the time!

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Moving towards the back of the house, we have our dining room. This room had a giant skylight, which avoided the typical dark middle room of DC rowhouses and made us feel so incredibly lucky to have a second floor apartment. The landlords exposed the brick wall years ago, and I painted the rest of the walls in black chalkboard paint to showcase our art collection. The large china cabinet and ornate chair are more heirlooms inherited from my grandmother, which she inherited from her mother. I love carrying pieces of them with me into my own home.

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I didn’t manage to get any good photos of our kitchen, which lies directly to the right of this photo. The kitchen was pretty basic and small, so we moved the microwave and toaster oven out into the dining room to avoid taking up precious countertop space. The campaign dresser is one of my all time favorite flea market finds! Oh, and you might notice that we have a bit of a thing for antique maps and globes. It comes with the territory when two people with international backgrounds decide to get married.

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Our bar cart! I found this vintage brass beauty on craigslist: it was missing the original glass so we had pieces of acrylic cut down to fit the shelves instead. I used a combination of double-sided tape and painters tape to hang toile wallpaper (in a renter-friendly removable way) on this short little wall that connected our dining room and kitchen. This was another favorite nook of our old apartment.

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Next up, Sophie’s nursery! This room was so very tiny – we could barely fit the glider in next to the crib – so in retrospect I’m glad we didn’t have to use this room once Sophie was mobile. Hidden just to the right of the Expedit is a small vintage dresser that we used as our changing table.

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And finally, our bedroom! Also a small room and difficult to photograph without a wide angle lens (oops), but the room consisted of our bed, two nightstands, a dresser opposite the bed, and a closet with hanging storage and another dresser. This room had three north facing windows and also let in the most beautiful morning light. I do miss all those windows!

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And that’s it! Photos of our new house coming up next!

Photo Credits: Nole Garey for Oh So Beautiful Paper

Best of 2013: Baby Announcements

Happy Monday! We’re continuing our recap from 2013, and today we’re turning to one of my favorite subjects for both design and sentimental reasons: baby announcements. We shared Sophie’s birth announcements with all of you early in 2013, so of course those are making a totally biased appearance again here, along with a few more gorgeous announcements!

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Sophie’s Constellation Starfinder Birth Announcements by Ladyfingers Letterpress

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Louise’s Turquoise Hand Lettered Birth Announcements by Linda & Harriett

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Emily’s Whimsical Typography Accordion-Fold Birth Announcements by Albertine Press

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Colton’s Vibrant Sunscape Birth Announcements by Ladyfingers Letterpress

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Liam’s Colorful Letterpress Birth Announcements by Honizukle

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Folk Art-Inspired Birth Announcements by 42 Pressed

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Jett’s Little Newsboy Birth Announcements by SHE Paperie

© kirsten mavric

Phoebe’s Floral and Gold Foil Baby Announcements by BerinMade

Looking for more inspiration? You can find more baby announcements, baby shower invitations, and other baby stationery right here!