It’s been a while since we’ve had any birth announcements here, so I was thrilled when Miguel Castro from Heavy Metal Letterpress sent over these fun red, white, and blue fold-out letterpress birth announcements that he printed in collaboration with designer Jorge Fino for Jorge’s son Julian!
From Jorge:  The process initially began with a specific visual design style –mid-century modern design – in mind.  Thankfully, Miguel was extremely up for pushing the production level to as high as I saw fit.  I finally settled on detailing a whimsical story of how a baby is made and to depict specific stages in a couples’ life that lead up to the creation.
I decided to visualize this all in infographic style, which lends itself well to the design style of the mid-century era.  I was inspired heavily by Ty Mattson’s wonderful piece (also a birth announcement).  The original design was vertical, but it didn’t include an area to display the birth announcement info.  I considered a double-sided piece, but ultimately it felt like a piece that didn’t have a clearly defined front and back, so I decided on a fold-out horizontal format.  This turned out much better because the reveal of the announcement information on the last panel enhanced the overall concept.
Fabulous work! Â Thanks so much Miguel and Jorge!
{image credits: heavy metal letterpress}
