It’s been a while since we’ve had any birth announcements here, so I was thrilled when Miguel Castro from Heavy Metal Letterpress sent over these fun red, white, and blue fold-out letterpress birth announcements that he printed in collaboration with designer Jorge Fino for Jorge’s son Julian!

From Jorge:  The process initially began with a specific visual design style –mid-century modern design – in mind.  Thankfully, Miguel was extremely up for pushing the production level to as high as I saw fit.  I finally settled on detailing a whimsical story of how a baby is made and to depict specific stages in a couples’ life that lead up to the creation.

I decided to visualize this all in infographic style, which lends itself well to the design style of the mid-century era.  I was inspired heavily by Ty Mattson’s wonderful piece (also a birth announcement).  The original design was vertical, but it didn’t include an area to display the birth announcement info.  I considered a double-sided piece, but ultimately it felt like a piece that didn’t have a clearly defined front and back, so I decided on a fold-out horizontal format.  This turned out much better because the reveal of the announcement information on the last panel enhanced the overall concept.

Fabulous work!  Thanks so much Miguel and Jorge!

{image credits: heavy metal letterpress}