Crisp and refined, with a hint of prep and elegance! Melissa of Atheneum Creative created these rustic orange, navy, and wood rehearsal dinner invitations for Dale Earnhardt Jr. and his then-fiancée Amy Reimann. We’re loving the unique die cut shape and the walnut wood veneer pocket sleeves – the perfect mix of modern and rustic!
From Melissa: Amy and Dale are such a fun couple. While their wedding was on New Years Eve and had the look and feel of an energetic disco ball, their rehearsal dinner had a completely different feel. With denim and orange as their color palette, paired with a more rustic aesthetic, we knew the invitation needed to both set the tone for the rehearsal dinner and be starkly different from the look and feel of their wedding invitation and wedding materials.
We built a custom pocket from walnut wood veener to hold the invitation. The invitation itself is printed with a navy blue foil on an orange paper and die cut to create the unique shape. For the invitation typography and design, we wanted to keep a mix of modern and rustic with fun pops like the date and time. Whenever we have the opportunity to play with the invitation wording, we always try to give the invitation a little bit of extra fun. Invitation wording is just as important as the overall design for setting the tone for an event.
We wanted the guests to experience the feel of this party the second they got the invitation in their stack of mail. We mailed the invitation suite in a crystal clear envelope with a wrap around address label. By using this envelope the guests could see all the colors of the wood, orange, and navy before they even opened the envelope. We also worked on a day-of few items for their guests for the rehearsal dinner, including a koozie printed with the reverse color scheme – orange ink on navy fabric.
Design: Atheneum Creative
Photo Credits: Chelsea Davis Photography