Woah! I’m absolutely loving the vibrant indigo watercolor on these wedding invitations from Alex of Goodheart Design! I’m used to seeing pale watercolor washes on wedding invitations and save the dates, and this deep indigo is so pretty paired with the shiny gold foil and Alex’s signature hand lettering! And each piece was individually hand painted, so no two are alike!
From Alex: Alisha and Spencer are a super fun couple recently married in Los Angeles. Alisha has been a close friend (even roommate!) for a while now, so it was even more exciting getting to work on this invitation with a friend! Not only did the wedding have a modern/vintage/boho style, but the wedding venue was super eclectic and homey. They got married at Big Daddy’s Antique Shop in Los Angeles and the venue was filled with amazing one of kind pieces from old school neon signs to vintage tables and mismatched designer chairs.
The wedding had a very easy going neutral vibe going on. Alisha and Spencer wanted to portray that vibe through their invitations, along with some bold indigo watercolor, which was sprinkled throughout the wedding as well. The invitations feature hand lettering mixed with modern text and hand painted watercolor. They had everyone RSVP online, so we made a fun extra piece explaining how to do that. The main invitations were printed in gold foil and the extra piece was letterpress printed, both by Czar Press.
We had the main invitation printed on 220# paper so that the paper wouldn’t warp when the watercolor was added after printing. I hand watercolored each invitation with indigo watercolor, giving each invitation it’s own unique style.
Design, Lettering, and Watercolor: Goodheart Design
Foil and Letterpress Printing: Czar Press
Goodheart Design is a member of the Designer Rolodex – you can see more of Alex’s beautiful work right here!
Photo Credits: Goodheart Design