When Melissa from Atheneum CreativeÂ was asked to create a birth announcement inspired by the luxury brand HermÃ¨s, she was up for the challenge! Melissa drew her inspiration from the brand’s iconic boxes, creating a layered baby announcement tied together with custom ribbon and mailed in kraft paper envelopes to evoke shipping boxes. So cute!
From Melissa: When Autumn’s parentsÂ called and asked for HermÃ¨s-inspired baby announcements for their daughter we were super excited… I love a new challenge! We based the whole announcement design around the signature HermÃ¨s boxes.
The announcement features three separate pieces. First things first, the logo. We re-imagined the classic HermÃ¨s logo to be a baby carriage. This first card in the set represents the top of the signature HermÃ¨s box.Â The secondÂ card contains Autumn’s birth details and represents the inside bottom of the signature boxes. Of course we had to squeeze a photo “in the box” (between the two cards) as this little angel is a gift her her parents.
The wrap it all up we created a custom ribbon with the baby’s name. The entire suite was mailed in a kraft paper envelopeÂ addressed with a whimsical calligraphy style by Jenna Blazevich.
Design:Â Atheneum Creative
Calligraphy: Jenna Blazevich
Photo Credits:Â Chelsea Davis Photography