Sam & Whit from Gus & Ruby Letterpress here! When our store manager, dear friend and creative extraordinaire (the genius behind Paper Posy Designs), Liz, asked us to collaborate with her on a harvest-feast inspiration shoot, we jumped at the chance. Liz wanted to create a cozy, rustic shoot to commemorate her favorite time of year – Fall in New England.
The shoot took place in an apple orchard and Liz’s vision was all apple pie, cozy blankets, wood texture and a rich, autumnal palette. With that direction, we were set loose to dream-up an invitation and paper details that would set the tone for this intimate Harvest feast.
Luxe pearl white cotton paper was the perfect canvas for swooping calligraphy-inspired and classic roman fonts letterpress printed in a deep plummy ink. Loads of white space made the invitation feel clean and airy. We then hand sewed a beautiful multicolor fabric backing to each invitation using metallic gold thread. The fabric backing spoke to the cozy nature of the shoot and added an interesting texture, and pop of color and pattern, to the clean invitation front.
Finally, we wrapped the piece in a double-layer belly band composed of creamy ecru cotton and natural oatmeal linen upon which we letterpress printed an inviting quote. To top it all off, we lined each envelope with a metallic gold-stripe envelope liner.
Menus at each place setting again featured simple typesetting, lots of white space and the addition of a small wheat graphic and were mounted to a creamy ecru cotton backing paper for a neutral tone on tone effect.
The end result was a paper trousseau that warmly set the tone for this cozy, creative shoot. You can see photos of the whole shoot on The Sweetest Occasion!
Design and Letterpress Printing: Gus & Ruby Letterpress