As much as I love the cuteness factor of baby announcements, I’m also drawn to announcements that eschew traditional baby graphics for something a bit different. Â So I was thrilled when I laid eyes on these stunning baby announcements created by art director Mark Rawlins for the birth of his son Owen and letterpress printed by The Mandate Press. Â Mark wanted to create something masculine for his little man, so he chose a black and gold color palette paired with a beautiful blind impression pattern. Â So awesome.
From Mark: The biggest inspiration for this piece was Babies-R-Us. Â Seriously. Â While preparing for the Owen’s birth we, like just about everyone else, walked around that store filled to the brim with over produced, glossy, and often tasteless stuff. Â I decided that I wanted to design a baby announcement counter to everything else in the world of babies.
In this case, I wanted the piece to be masculine, celebrating the birth of a little man. Â That thought led me to use bold gold and black colors combined with the subtlety of a blind hit for the patterning, rather than the more typical childlike colors and themes. Â We were so happy with how it turned out. Â And, as always, the fine folks at The Mandate Press did a fantastic job.Â
Design: Mark Rawlins
Letterpress Printing: The Mandate Press