Best of 2013: Wedding Invitations

Another year is coming to a close – so in keeping with my annual tradition, it’s time to recap some of my favorite posts from the year that was. And today I’m starting with some of my very favorite wedding invitations from 2013!


Charles + Sara’s Travel-Inspired Calligraphy Wedding Invitations by Ruby the Fox and Molly Jacques


Janine + Craig’s Modern Fabric Pocket Wedding Invitations by Janine Rae Design and Boxcar Press


Michael + Beth’s Modern Pink and Gold Foil Wedding Invitations by August Blume


Audrey + Erik’s Gingham Overprint Wedding Invitations by Studio SloMo


Courtney + Paul’s Brooklyn Wedding Invitations by Swiss Cottage Designs


Trisha + Richard’s Arizona Sunset Wedding Invitations by Lovely Paper Things


Carly + John’s Calligraphy Gold Foil Wedding Invitations by Lauren Chism Fine Papers


James + Molly’s Woodland Toile Wedding Invitations by Ladyfingers Letterpress


Renee + Duncan’s Modern Floral Watercolor Wedding Invitations by Hoopla Love

Looking for more inspiration? Check out the real wedding invitations gallery right here!

Hello Brick & Mortar: Great Relationships Part I

Last time, we talked about how to approach little brick & mortar shops. Now we get to talk about maintaining that relationship. Spoiler alert: Starting now, I love to take your calls! – Emily of Clementine


Illustration by Emily McDowell for Oh So Beautiful Paper

1. 3-2-1 Contact! 

So, we’ve clicked. I liked your goods. You sent your first order. Now what? Well, let’s take a cue from the great 80s theme song on 3-2-1-Contact: Contact is the secret; is the moment when everything happens! Contact is the answer; is the reason that everything happens! 

Why am I giving you an earworm for the rest of the day? Because it’s a great mantra for maintaining retail relationships and I think a few of you need that. How do I know? Because, the comments and emails I got after my first post made it clear that: 1. You all are super lovely and amazing. 2. You are afraid you’re bothering me.


One of my many beloved refurbished typewriters at Clementine

2. Are you bothering me?

Probably not. Remember: Your goal is to get me to re-order. I am pretty darn busy over here and I have a lot of stationery, so if your cards sell out, I may not notice for a bit. When you’re in contact, I order more frequently and I feel cared for, which makes me order more frequently.

Are you bothering other shop owners? I’m speaking for myself in this column, but I imagine my preferences are similar to other small brick & mortars. The best way to find out, of course, is to become psychic ask. How? Here’s one way:

We’re at the National Stationery Show or a Craft Fair, you’ve just finished writing up my order, you turn to me and say: “I’m so thrilled to be in your shop and wondered what your preferences are for re-orders and contact.”  You only need the basics: 1. Do I have a buying schedule? 2. Do I prefer emails/calls? Bonus points: is there anything that my current vendors do that I particularly like?

We’re both busy, we’ll both forget to return emails, but this little exchange tells me that maintaining a good relationship matters, and that gesture will go a long way.

3. What if you forgot to ask these things when we first met?

Of course you forgot, those lights at NSS are really bright and you didn’t sleep for the week prior. You can ask these things at any time, and this kind of attentiveness goes a long way whenever you ask.

When else should you be in touch? Great question. Have you seen this chart? The moral of that chart is: don’t wear tights and pretend they’re pants. The moral of this post is: wondering if you’re bothering me is not going to make me re-order. With that in mind, here is my basic list of when and how to contact small retailers:

Send a group email whenever:

  • Your line has new catalog additions.
  • You have seasonal deadlines.
  • You have free freight or other sales and promotions.
  • Your line gets great press.
  • Remember: always include a link to your online shop and all social media handles.

Note: I suggest investing time in mailchimp or another email system. Create a stockist or “potential stockist” category and email all of us in one swoop. (Just beware of the new gmail system that throws these emails into the ‘promotions’ tab. That may be why you’re not hearing back from us.)

Send a personal email whenever:

  • It’s been 2-3 months since my last order (this is a quick “Just checking in to see if you need anything…” email).
  • I said I was going to send an order but you haven’t heard from me.
  • You’re having a problem that delays my order.*
  • My net 30 has passed. In small shops, we often literally do it all. Don’t be afraid to send an emails that reminds me that I forgot to pay you. It will also remind me that I may need to re-order
  • You want to brainstorm. People love being asked their opinion. Retailers are people! I love what you do and really enjoy talking about new ideas/colors/products, even if I don’t carry your line.  I am emailing presently with the lovely Brannon about an unsolicited idea that I gave her which she is generously entertaining.
  • Bonus points: at New Year, send me stats on what I ordered last year and offer an incentive to make a large January order that mirrors last year’s favorites. (I have money in January, so come and get it!)

Note: I want to stress the importance of the third point.* Tell me when you are having problems that create unusual delays. It’s natural to go silent and hope problems resolve themselves. Resist that temptation. Send a quick note letting me know what the problem is. If the problem is personal, I totally get that and you can be vague, but I need the end game: is my product coming and when? Most of the time I’m not in a rush, but if I am, I need to make other arrangements. If it’s more than a little blip, consider a small gesture: cover the shipping or include extra product. A little offer goes a long way. I have had very few bad interactions with vendors (and none with stationery folks), but I am currently embroiled in one that stems from pretty significant mis/non-communication on their part. I’m floored by how unprofessional their communication strategy is, and the worst part is that a few personal emails along the way would have gone a long way toward preserving the relationship.

Give me a call if: 

  • I said I wanted to fill out an order over the phone.
  • You want to chat/brainstorm (and you emailed first to see if I’m free).
  • You have a quick question/need clarification on my order/need my credit card number, etc. and I’m not responding via email.

Note: I still wouldn’t suggest “just calling” to check in about re-ordering. Retail shops get so many cold-calls, we’re on high alert to be annoyed when the phone rings. But if we are emailing and you say “can I call you?” I will say: YES!

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Ever so fun to unwrap: Orders in from Iron Curtain Press and Scout’s Honor Co

Follow us on social media if:

  • It adds to your day and doesn’t become a burden. A well timed comment or an ongoing conversation on instagrampinterestfacebook or twitter builds our relationship and creates easy, more frequent contact. We all have our favorites. I’m kind of a terrible twitterer. I love instagram. I love seeing what you’re working on via social media and responding right there.
  • It makes you happy. Social media can reinforce the worst high school feelings: Followers, inside conversations, the feeling that you have to be there showing something amazing. These are tiny worlds. Use them for good and enjoy them. Do the ones you enjoy, don’t feel compelled to do any, but know that it’s a great way to be in touch which makes your other contact (email, calls, in person hellos) even more welcome.

Send a personal note:

  • With every order. (I mean, only if you know someone who makes nice cards.)
  • Just because! Carina sent me a just because letter after my thanksgiving post. We have never met and it basically made me cry. In a good way. Isn’t that what we all want? 
  • Bonus points: Make your look orders lovely. Use Angela’s ribbon. It’s just the best.
  • Bonus points: Include 1-4 cards that I’ve never ordered before. 
  • On my birthday. Kidding, that’s totally not necessary (it’s February 23).


Letter & Lark and Shanna Murray orders are always an utter treat to unwrap

Personalizing is where we, as small business owners, have so much power over the big-box operations. And personalizing, ultimately is about making contact. When in doubt, be in touch when it feels right, these ideas are ideas, not guidelines. There’s very little wrong you can do. I love my stationery vendors especially, because you wrap my orders like gifts, with a sweet note and goodies. This is the way I want Clementine to run, with small touches that make an indelible mark. Surrounding myself with vendors like you, who share this view makes it palatable to send in my law school loan check each month. I love what I do now (and I’m really glad I’m not practicing law). Everything I did before brought me to this point and I’m so thrilled to be sharing in this world with you. In other words; you’re not bothering me. So, you know, let’s make contact!

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My ever changing collection of your notes at Clementine, an outgoing package from Clementine

All photos: Emily Blistein via Instagram

Jessie + Spencer’s Storybook-Inspired Baby Shower Invitations

These adorable baby shower invitations come to us from Jessie and Jen of Shipwright & Co. – and they’re for Jessie’s own baby shower! The shower doubled as a co-ed pool party and barbeque, so Jessie and Jen wanted to avoid anything traditionally “baby” for the design. They drew inspiration from antique storybooks, incorporating whimsical illustrations and hand lettering. Beautiful!


From Jessie (and Jen): These invitations were created for a co-ed baby shower doubling as a pool party and barbecue for an expecting mom (me!) who wanted something a little different for her shower. We set out to create an invitation that would be child-like without being overly cutesy. Our inspiration came from storybooks from the 1930s and ’40s, whose beautiful and whimsical illustrations conveyed the sense of childhood that we sought.

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 We printed the moon and animals in a light gray, set against irregular bubbles of overlapping color, to play around with the lovely way in which the translucent inks interact with each other on the lush cotton paper. The details of the party sit within each bubble in hand-drawn text. We loved the way the text pops against the background color and how the pressure of the press raises it up slightly, giving the whole piece that lovely tactile quality you get from letterpress.



Lastly, we printed the envelopes in the same light green color as the invitations with more hand-drawn text and a different illustration of woodland creatures — this time a happy pair of dancing frogs. This project was hand printed on our 1911 Chandler & Price letterpress on Crane’s Lettra pearl white paper.


Thanks Jessie & Jen!

Photo Credits: Shipwright & Co.

Happy Weekend!

Happy Friday everyone! Do you all have fun plans for this beautiful fall weekend? We’re heading to upstate New York to visit my husband’s family for a few pre-Halloween festivities. It’s a long drive, but I know Sophie will be happy to see her grandparents and cousins! I’m heading out to make our final preparations for the trip, but in the meantime…


Photo by me via Instagram

…a few links for your weekend!

This week on Oh So Beautiful Paper:

Finally, I made a little announcement on Instagram last week that I thought I’d share here as well. I’m looking to add some DIY contributors to the OSBP team! If you’re interested in contributing, click here for more details on how to apply!

Check back soon for this week’s cocktail! I hope you all have a wonderful weekend, and I’ll see you back here next week! xoxo

Krista + Josh’s Whimsical Woodland Wedding Invitations

High school sweethearts Krista and Josh love nature, so it made total sense for Krista to draw her inspiration from the great outdoors while designing the invitations for her wedding last summer. Krista incorporated a tree, clouds, and a whimsical script font into the design, which was enclosed in a woodgrain pocket folder. Ironically, Krista and Josh had to cancel their southern New Jersey reception at the last minute due to the derecho that pummeled the East Coast last summer – you’ll definitely want to click the link below for the incredible story!


From KristaMy husband Josh and I love the great outdoors. We camp. We hike. We got engaged on a mountain. We basically grew up in the woods, in the same small square-mile town in New Jersey: Tree City USA aka Wenonah. So naturally, the first thing that came to mind was: a tree. Little did we know that our reception would be cancelled due to a power outage from downed trees of a high wind derecho storm the night before, but that’s a whole other story.

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I started with the tree and then incorporated the butterflies, hearts, clouds, and little frog prince… and a lot of color. Next came the very important part of finding a hand-script font to match, which in the end, really made our little fairytale-land come to life. Once the actual invitation design was complete, I was able to carry the look and feel to the rest of the suite: the directions, accommodations, reception and reply cards, and envelopes.



I knew from the start that I would use a natural white linen card stock, since it’s my favorite paper and has that rustic vibe. But then, I had my O-M-G moment when I found the most perfect pocket fold card stock – textured woodgrain! The final touch was tying it off with a natural green raffia ribbon and a pink paper butterfly.


Beautiful! Thanks Krista!

Invitation Design: Kake Stationery

Script Font: Bookeyed Suzanne

Check out the Designer Rolodex for more tal­ented wed­ding invi­ta­tion design­ers and the real invi­ta­tions gallery for more wedding invitation ideas!

Photo Credits: Kake Stationery