12/19/2017

Behind the Stationery: redcruiser

I fell in love with Heidi’s yoga calendar and cocktail greeting cards at the National Stationery Show this year, so I’m really excited to feature redcruiser‘s behind the stationery story today on the blog! Heidi shares how a blog feature jumpstarted her stationery shop, what measures she’s taken to maintain a balanced life, and what inspires her most in Minneapolis. â€”Megan Soh

Before I started redcruiser I was a full-time graphic designer. For over 10 years I worked at a variety of different design firms and companies, including Starbucks Design Group in Seattle and Little (design firm) in Minneapolis. Both Starbucks and Little were great places for me to explore my illustration and introduce them into many design concepts. While I loved working in a team based environment and as I was nearing the due date of my second child, I was beginning to realize I couldnâ€™t do it allâ€¦and do a good job of it all â€“ something had to give, so I decided to leave full-time work to be home with my little girls.

While at home I had a lot more time to do the things I love â€“ cooking, gardening, and drawing in my sketchbook. Before long I had filled a sketchbook with drawings from my garden with no real intention – but I really liked the feel of that sketchbook so I turned a lot of those sketches into illustrations and made a few calendars, art prints and greeting cards and started a little Etsy shop.

I sent an email to a design blog I read daily called design*sponge with photos of my garden calendar (of which I had 10 made). My calendar was posted on design*sponge the next day and my Etsy store had hundreds of orders, and that really began my transition into stationery. I’ve continued to approach stationery in this same organic way – I draw things I am interested in which keeps it authentic and fun for me.

I still do a lot of freelance design and illustration so I’m able to be flexible on what I am working on and it keeps things fresh and new. My work days are so different each day, which is what I love the most about this career I have created â€” every day is different. It can be a little chaotic sometimes but usually I try to start the week off by planning out my schedule looking at different due dates for the week and planning around those using my weekly planner.

Once I have a loose plan in place for the week, I really try to stick to my list and work through the various tasks or projects. From November until end of December, I am busy packing and unpacking for different maker or farmers markets as well as filling online and wholesale orders. From January to March, I try to devote the majority of my time to concepting and illustrating next years’ collection. Last May, I exhibited at the National Stationery Show with the help of my husband so there was a lot of preparation for that.

The past two years we have exhibited at the NY NOW show in August so the amount of work in the spring and summer months usually depends on what trade show we are doing. I try to exhibit at a few farmers markets in the summer as well â€” Mill City Farmers Market is a great little market downtown that I love to do.

I love being able to be home with my kids in the summer. This past summer I moved my studio back into our newly renovated basement of our Golden Valley home. I had a studio a few miles away for the past few years but found that I was slowly slipping back into that feeling of having too many things going on and not being able to do a good job at all of it. Making sure I reevaluate and make good choices in how, where, and when I work has been one of the most important things I do running this business.

At this point in my life I like keeping it small (mainly it’s just me), but sometimes I collaborate with other designers and design firms or hire my brother, husband or friends to help me out with packaging. I use a great local book keeper to help with the business end of things â€” delegating the parts of the business that are not my strong suit is a great way to keep things running efficiently!

Since I spend a lot of time by myself, I love to get out to farmers and maker markets in the city. It is so great to talk with my customers and make personal connections with them. Minneapolis has a really great maker community â€” there are so many talented, friendly and supportive people making some really great things here! It is so fun to connect with them at all these different shows and markets and talk about this unique kind of business we do.

I try to be really thoughtful about the products I create. I donâ€™t want to just be making stuff to make stuff. I try to create products that arenâ€™t out there and, most importantly, products that I would use in my life. All of our paper products are printed locally on 100% PCW recycled paper and are assembled by hand in my MN studio. Whenever possible, organic materials are sourced and we use a minimal amount of packaging for shipping.

My design process always starts out with a sketchbook and pen. I love spending time in my sketchbook and drawing things that are a part of my life. I love to travel throughout the year and be out in nature to get some fresh perspective. A trip to California always brings so much inspiration! My family and I usually try to spend a few weekends camping or renting cabins in the summer in northern Minnesota as well. The North Shore and Burntside Lake in Ely, MN are my top picks. I also find inspiration doing things I enjoy, like cooking, gardening and entertaining. After I’ve given myself some freedom to explore I usually look for connections in my sketchbook and begin narrowing down my ideas into a few collections.

I use a lot of different materials when creating my illustrations – paint, ink, pencils, charcoal and lots of different textures. Then, I scan everything in and finish up my illustrations digitally. Once I have some ideas solidified I like to show them to my husband (heâ€™s also a graphic designer) and friends to get an idea of what they think â€” a kind of very loose focus group. After I have decided on designs, I start working with some great local printers I have developed relationships with. It has been really helpful to have these relationships; it’s great to work with a printer who can print samples, do small runs or large runs without having any difference in the quality.

I create a new catalog only once a year â€” it just has to do with my personal goals and what is the right amount of work for me right now. It’s really easy to get caught up with thinking there is a right way to run a stationery company with all the information we have with social media, but really there are so many ways to work in this creative field it’s all about finding the balance that is right for you!

All photos courtesy of redcruiser.

Want to be featured in the Behind the Stationery column? Reach out to Megan at megan [at] ohsobeautifulpaper [dot] com for more details.

11/29/2017

Behind the Stationery: anne and kate

Our next Behind the Stationery feature is a bi-coastal duo! Anne & Kate have been dedicated to growing their business full-time for almost a year now, but their friendship began years before they started their business. I’m so excited to have them here to share about their workflow from upstate New York to LA that includes many Facetimes and a unique design process. Take it away, ladies! â€” Megan Soh

Kate: Before working on anne and kate in a full time capacity, I worked as a freelance graphic designer for small studios and in-house marketing groups.

Anne: I am a fine artist and when I am not working on anne and kate, I make paintings and large scale installations. I rely heavily on screen printing to make my artwork so the studio constantly has some printing happening in it. Before I gave anne and kate more of a full time focus I was an adjunct professor of fine art at a number of universities in Philadelphia â€” teaching painting and screen printing.

We began by collaborating on custom design projects for friends’ weddings. We love designing for clients but wanted to create a cohesive line that was all our own. We were interested in products that helped friends stay in touch beyond coming together for big life events. Throughout our friendship we’ve kept in touch through snail mail, letters, postcards and notes. This inspired us to launch a line of cards at the National Stationery Show in 2016.

Because we live in two different cities, we have two separate work spaces. Our studio for production and fulfillment is in upstate New York in a tiny town called Valatie, where Anne lives. There is a barn on her property that we use as our studio. Kate lives in LA and works out of her home.

All of our stationery is screen printed. We make greeting cards, thank you notes, postcards, and gift tags. Additionally, we make wrapping paper and other party supplies. Our products are bold â€” we are both drawn to intense color and we think our color is what helps set us apart from other lines. We make cards that feel fresh and communicate positivity and a sense of exuberance. Screen printing suits our design aesthetic because it is great for crisp graphic imagery and produces a unique flat, juicy, color. Our neon colors wouldn’t be possible with the same density and impact in any other print medium.

We have a long distance bestie business! We met in college and haven’t lived in the same city since. Because of our personal relationship with stationery and the role it has played helping us keep in touch, celebrate birthdays, life achievements, and provide comfort when things have been hard, our designs tend to gravitate toward cards that celebrate love and friendship. While we have styles for all occasions we always come back to sentiments that are super positive, encouraging, or celebratory. We believe in celebrating life’s important moments â€“ big and small. Showing someone you care by sending them a note or taking the time to wrapping their gift with super special wrapping paper is an amazing gesture. We all need to be shown a little love and care, and we think that should take the form of a neon yellow WOO HOO!

We each maintain independent schedules because we work long distance. We schedule weekly calls to talk about the big stuff and but are in contact daily; our text thread is full of pictures of doodles of new design ideas, screen captures of the designs we are working on on the computer, and notes about the status of orders â€“ all interspersed with random personal messages. Our friendship naturally interjects itself in to our work and vice versa.

We have strategically scheduled in-person meetings where we travel to stay with each other. When a work session requires printing, sampling new designs and testing colors, Kate comes to NY. For design sessions and planning, Anne travels to LA.

Anne: I manage all the production (in-house and what we outsource) and fulfillment. My days vary based on the volume of orders, design deadlines, and our inventory needs. I try and devote a few hours every morning to packaging inventory to make order fulfillment easier and more efficient. I devote at least two days to printing to keep up on the inventory of the styles we print in-house. I work with our vendors to manage the production of the styles we outsource and manage our part-time studio assistant who helps with packaging and inventory management.

Working in a barn adjacent to my house provides for an very easy commute, but I am careful to set office hours to keep me from popping over in the middle of the night to do some work. It’s a real bonus to walk across the lawn to the barn â€“ I just have to been on the look out for bunnies and deer if I do go late at night!

Kate: I manage the wholesale accounts and custom clients, marketing, and accounting. In the morning I respond to inquiries from wholesale accounts, vendors, sales reps, and clients. The rest of my time is divided between accounting, designing, planning, web and social media. We’ve only been at this full-time for about a year so we are just starting to get into a real groove with our calendar. And I’m in the middle of moving from Chicago to LA which is throwing my usual schedule out the window! I have 3 little kids, so I usually finish the day early to pick them up from school. If there’s time-sensitive work to be done I get back to it after they are all asleep.

We design collaboratively. We start by brainstorming ideas over the phone, making a master list of styles we need (like new birthday or graduation cards) and then work on sketches individually. We both often start with very loose doodle and sketches on paper, then we then refine them in Illustrator. There is often a lot of overlap in the way we’ve approached the design concept or illustration so it becomes easy to fuse our work into a finished piece. We feel that our work is stronger because we design collaboratively; it brings together our different strengths in color, typography, pattern, and composition.

Once we have a design layout nearly resolved, we tackle the color separations. We design with layers and overlap in mind; we use the last stage of the design process to carefully refine how parts of the design interact. We sample the designs by screen printing them at the studio to see what will make the cut to move into production. Once design, color and styles are finalized we prep files for outsourcing or for Anne who puts it into our in-house production schedule.

We are always trying to be more efficient in how we work, both in our own spaces and in how we work together. It’s always a struggle to protect the design process â€“ it’s the most fun part of what we do, and the most important â€“ but we manage nearly all of the aspects the business ourselves and it involves so much more than design. There are endless business-related tasks that no one likes to think about!

All images courtesy of anne & kate.

Want to be featured in the Behind the Stationery column? Reach out to Megan at megan [at] ohsobeautifulpaper [dot] com for more details.

11/07/2017

Behind the Stationery: Fox and Fallow

Today we’re taking you all the way to Australia to meet Janet from Fox and Fallow! Her bright designs and style reflect her surroundings in Brisbane. Janet shares her schedule for creating new product collections, how she brings each new product to life from design through production, and how her team helps to get it all done and shipped out each day. Take it away, Janet! â€”Megan Soh

From Janet: My background is in graphic design and art direction but after spending 10 years in design studios and advertising I felt like I needed a bit of a change. I really wanted to build my own brand after so many years of building other peopleâ€™s brands. I fell in love with weddings after designing our own wedding stationery and signs and in 2013 we began creating wedding stationery and signs for couples as a side project. After about a year and a half I really wanted to reach a wider audience and create products of my own. So in 2015 we jumped right into the deep end and we launched our brand at the National Stationery Show in New York in 2015 and havenâ€™t looked back!

Weâ€™re located in sunny Brisbane, Australia. Itâ€™s a fabulous city, the people are laid back, the food and bars are great and weâ€™ve got more sunshine than we can handle! Our style is bright, fun, intricate and we love foil, so most of our paper goods are offset printed and foil stamped. I like to design in collections, releasing 3-4 collections per year, each with a totally different theme and style. This keeps things fresh and interesting and allows us to keep evolving our style each year.

Our studio is part office, part warehouse. All the design work, invoicing etc. gets done in the office and orders and products are checked, assembled, packaged and shipped out of the warehouse.We make a wide range of paper goods including greeting cards, gift wrap, flat notes, gift tags, prints, journals, notebooks, notepads and calendars.

We also make clipboard packs which are a really fun gift item and we make the clipboards in house, which involves sourcing the wood from a local supplier, laser cutting and engraving them, sanding, riveting and shrink wrapping the whole pack together.

We take care of the design, quality checking, packaging and assembly but leave the printing to our local and offshore printers. We make most of our products locally in Brisbane or Sydney, but a few products we had to get manufactured offshore to make sure the price points work for our customers.

I usually start with a double espresso and an attempt to clean out my inbox (which rarely happens)! Weâ€™ll get any orders from the previous day and ones that have come in overnight to the team to pick and pack so theyâ€™re shipped out ASAP. We try to wrap this up by 2pm so theyâ€™re ready to be collected by our couriers. After the orders are done for the day the team often keeps working on quality checking, assembling and packaging products and anything else that needs doing before finishing up around 5pm. If weâ€™ve got a big order to get out, itâ€™s all hands on deck and weâ€™ll do some pretty big hours to get it out in time, but itâ€™s great we can be flexible and have our team take product home to package – which works great! No one wants to be working late in the office right?

Iâ€™ll usually grab another coffee and get started on artwork, product sourcing, bill-paying and general day-to-day business things. Darrell and I are both night owls, so we usually work pretty late. I wish my days were filled with painting and making new products, but as Iâ€™m sure all creative business owners know, the creative part is a tiny sliver of the running-a-small-biz pie.

I start each collection with a bunch of random thoughts in a notepad file on the computer and on my phone, then Iâ€™ll scour Pinterest, Google or books for snippets to create a mood board. I like having the inspiration and colours for each collection all nutted out on a mood board so I can show Darrell and get his thoughts. Once weâ€™re happy with the direction itâ€™s a matter of more research, sketching, scanning, detailed ink sketches, painting, scanning, colouring and refining and deep-etching each element in Photoshop.

I like painting all artwork as separate components so I can change the colours easily in Photoshop and change the size if needed. If Iâ€™m working on custom typography Iâ€™ll usually start with sketches and then use a brush pen and ink before I scan each word and vectorize them in Illustrator. I composite all artwork in InDesign and send it off to print for the proofing stage. Once weâ€™ve checked and approved the proofs we wait for the finished goods to arrive.

This is the most fun part of what we do and itâ€™s so rewarding when we see our retailers and customers loving our products. We love doing trade shows and pop up events as you really get to see peopleâ€™s reactions to your products – itâ€™s super valuable having that face-to-face contact. We love it when we meet people who are discovering us for the first time – it makes all the hard work so worthwhile!

All photos by Fox & Fallow.

Want to be featured in the Behind the Stationery column? Reach out to Megan at megan [at] ohsobeautifulpaper [dot] com for more details.

10/24/2017

Behind the Stationery: Blackbird Letterpress

Kathryn from Blackbird Letterpress is a seasoned printmaker, stationer, and former teacher! Based in Baton Rouge, Kathryn has grown and built her business in Louisiana since her MFA days and has become known especially for her die cut greeting cards. Today Kathryn is taking us through how she’s grown and transitioned her business throughout the years. Welcome Kathryn! â€”Megan Soh

From Kathryn: When I finished my MFA in printmaking at LSU in 2003, I bought my first letterpress, a Chandler and Price 8×12. I moved the press into a friend’s house who had a large back room and started printing custom work â€” business cards, wedding invitations, etc. Before making Blackbird a full-time job, I taught adjunct at the University of Louisiana at Lafayette teaching drawing, 2D & 3D Design, and Art Appreciation. I moved back to Baton Rouge in 2007 with the press and type. In 2009, while keeping overhead low (my printshop moved into my husband’s metal fabrication shop) I decided to put all my energy into Blackbird. This meant expanding from custom and retail online & local markets to the wholesale market and exhibiting at trade shows.

Our printshop is located in mid-city Baton Rouge in what I like to call the “cemetery district” (we are next door to a 19th century cemetery). We moved into a new studio in 2016 and this expanded our space, almost tripling it in size. My husband and I renovated an old office building for about 4 years where we live upstairs and the printshop is downstairs.

We focus mostly on letterpress greeting cards, handmade notebooks, calendars, while also continuing to provide custom letterpress printing from business cards to fine wedding invitations. We print, die cut, bind notebooks, and assemble our products in house.

Many of our cards are die cut shaped cards (like the folded hand-shaped and skull-shaped cards). Our biggest sellers are the animal cards in which most are die cut to hold a gift card, money, note, or photo. We love to design things that move, like our perpetual calendars and volvelle info spinners (National Parks, Brilliant Women).

Most days are full of nonstop packaging, binding notebooks, and printing, with some design or drawing thrown in somewhere. We have a board that keeps track of the list of card reprinting to do, as well as lists of orders to fill. Personally, as the owner/printer/designer/bookkeeper, my biggest struggle is getting it all done. I do all of our accounting, plus much of the printing and designing, so it can be difficult to fit it all in a day. I’m lucky to have a great team that focuses on printing, scoring, order filling, cutting paper, and custom printing and designing.

Most card designs start with pencil and paper, from sketches to the final drawing finished in black ink. The drawing gets scanned into the computer where it is formatted and then compositionally laid out in order for plates to be ordered for printing. As a team we discuss color options, as well as envelope color and packaging options. Plates arrive, paper gets cut, and then the card is on to print.

We have 5 presses in the studio, 8×12 C&P platen press, 10×15 C&P platen press, Vandercook SP15, and 2 10×15 Heidelberg Windmills. Each job or card is printed on the press that will print the design the best. Each press has it’s strengths and we use them accordingly. For example, the Windmills do the die cutting and quantity production printing and the Vandercook will print notebook covers and wedding invitations.

The printed pieces get die cut or trimmed and scored if needed and then move to their inventory place on the shelf until they are packaged and shipped to one of our retailers!

All photos courtesy of Blackbird Letterpress.

Want to be featured in the Behind the Stationery column? Reach out to Megan at megan [at] ohsobeautifulpaper [dot] com for more details.

10/10/2017

Behind the Stationery: Yao Cheng Design

Our next installment of Behind the Stationery take us to Columbus, Ohio to visit Yao Cheng’s design studio. She’s not only the owner and watercolor artist, but also the calligrapher and graphic designer of all things Yao Cheng Design! Over time, Yao has found that designing for custom clients versus her product line requires different creative processes and dives into how she approaches each of them. With a new baby and a growing team, she navigates through the changes in her business and talks about the reality of coming back to work after maternity leave. Here’s Yao! â€”Megan Soh

From Yao: Looking back, itâ€™s been a very interesting journey of what I thought my business was going to be and what it has become. When I first left my full-time corporate design job to start my own venture in 2012, I thought my business was going to revolve around my interpretation of hand-painted Pysanky eggs. At the same time, I was playing around the idea of art prints and greeting cards because I really loved painting watercolor more than anything else. As I was figuring all of this out, I applied for my first craft show. It was at that show that I had everything displayed and it became very clear to me what people were gravitating towards. Customers felt more connected to my art prints and cards because itâ€™s a natural interpretation of my paintings. After that show, I shifted my focus into the direction of art prints and stationery.

Our business is unique in both the style of watercolor that I create and also in the way that it is structured. We offer giclÃ©e art prints, greeting cards, wedding stationery (custom, pre-designed, and calligraphy services!), and gift wrap in addition to our line of textile products. We also have an exciting collaboration with Chronicle Books in which you can find my watercolor designs on a line of notebooks, notecards and the latest One Line a Day journal!

Photo by Chancey Charm

It wasnâ€™t until 2013 that I really dove into the world of wedding stationery. The Style Me Pretty post of a styled autumn wedding featuring some of my first wedding invitations was really the beginning of our wedding business. As a creative, I love being able to touch and hold things in my hands. The tactile quality makes me feel like I have a tangible connection to something real. Whenever Iâ€™m designing wedding invitations, I try to replicate this feeling. I think of wedding invitations as more than just a piece of paper, they are small pieces of artwork that really captures a special moment in a couples life and all the memories of that day!

Photo by Lily Dent for the Metropreneur

Everyone knows that as a small business, you wear many different hats. That is certainly true with us! We are a very small team at the moment as I am very careful about how fast we grow. Because I have a little one, my days are limited to an 8-hour day. We plan out our next weekâ€™s calendar the Friday before, so when I come in in the morning, I have a pretty concise agenda of what needs to be done. Still, I am known to be overly ambitious with my tasks, so I almost never finish all of my tasks for that day! I could be spending the morning answering emails or questions from my team, then jumping on calls with clients or new manufacturers, or even doing a styled shoot for an upcoming newsletter. In a week, I try to carve out an afternoon or a full day to paint, but I wish I had more time devoted to painting!

I spend 70-80% of my time running the business, but itâ€™s my dream to flip that so I am able to spend that amount of time painting new work. Don’t get me wrong â€” I am fascinated by the business side of things because I think learning about strategy, planning, pricing, bookkeeping, etc is all empowering. I think itâ€™s crucial, as the owner, to understand the basics of all the facets of the business before delegating it to others. However, I recognize my strength is in painting, so thatâ€™s where Iâ€™d like to focus my time on one day.

Photo by Lily Dent for the Metropreneur

Our design studio is located in downtown Columbus, Ohio. Itâ€™s a space that I am very proud of because it is almost exactly how Iâ€™ve envisioned my dream space! We are in a very unique building that is zoned both commercially and residentially. This gave us the opportunity to have our own kitchen and bathroom, offering us the privacy that I knew Iâ€™d need in order to focus on the day-to-day! My favorite feature about this space is the large windows that bring in so much natural light, which is great for painting. Half the space is an open loft, and thatâ€™s where we spend most of our time. I love that this studio inhabits every step of the design process from painting the original artwork to designing the final product or design. I even had a custom table made by a talented local carpenter so that it would be large enough for us to host our workshops, creative meet-ups, and other events!

My design process for wedding stationery is different from how I approach our product line in that I include sketches during the process. For custom bespoke work, I have an initial chat with the client to get a feel of the style and colors that they are looking for. Once I have some visuals to work from, I start sketching with a black pen different layout options of what I think would work. This is actually the most involved part of the design process because I am fully designing out multiple versions of the invitation suite so that all of the layouts and wording are in place before I move into painting. Once we have the layout and color palette approved, I will start painting and adding color in the pieces. Itâ€™s sort of magical to see something black and white come to life in watercolor! Designing wedding invitations requires this type of process because I want to make sure our bride can get a visual understanding through every step.

We really value working closely with our brides through every step of the process! Having planned my own wedding, I know how special and important this day is to each person. One of our most unique custom wedding pieces is my custom maps because the couple gets to highlight what they love about and around the place that they are getting married. I really enjoy creating each one of them because they are more illustration-based and different from the rest of my work. I also create the calligraphy script, making our invitations a complete package. Everything feels cohesive because I can match the calligraphy style to the feel of the entire suite. I think addressing envelopes might be my favorite part of wedding stationery, actually! Itâ€™s mindless and a different translation of my love for the free-flowing, fluidity of watercolor.

However, outside of our wedding work, I take a different approach. First of all, I skip the sketching in black and white phase because I find it much more liberating and challenging to work when I am not really sure of where I am going. My work is very connected to the idea of intuition and improvisation. I like to respond and be in the moment with my paintings, and often find that this is where I find happy surprises! Watercolor, as a medium, lends itself very well to my approach of painting because of how quickly it dries. This allows me to paint fast, usually within an hour or two, and move on to the next idea. I am usually painting 3 different things at once because of this. I love this way of â€œsketch paintingâ€ because it takes away the expectation that this artwork will be the masterpiece. I am free to explore new ideas, expound on them or move on to another and not feel too attached. So in the end, I might make 3-4 painted versions of the final design. Once a piece is finished, we will scan them into the computer and then minimally edit it in Photoshop.

One of my business struggles of this year has been ramping back up to speed from taking almost 6 months off for maternity leave. I am so grateful that we were able to keep everything running while I was gone, but I would have never expected the kind of challenges Iâ€™ve faced coming back. Having turned down many projects and going months without creating new work, I do feel like I â€œfell behindâ€ in some ways. I have found the panic of feeling like we might not be relevant at any moment to be a common experience for small business owners! Still, it was a fear that became very real as my overhead increased with a studio space and payroll to run every month.

Another daily struggle is learning how to be a good boss. Managing employees is not something I learned in art school, and it is definitely unique to each business. Iâ€™ve also had to learn not to allow my creative â€œmonkeyâ€ brain to get side-tracked with all of the ideas that I think of in a day. This is definitely something Iâ€™ve recently learned and happens when you expand to more than just yourself. When it was just me, I didnâ€™t have to plan my calendar out for the year â€” every product release happened when I had the time to get to it. After all, it was just me, so if it meant working longer days, I could do that. But now, strategies have to be made and clients are committed to far in advance because there are other people involved now. I can no longer just throw a curve ball last minute and think we can stay on schedule with everything else!

The way my business is structured really reflects the person that I am. I am never satisfied with doing one thing, and I think my strongest work comes from doing multiple projects at once and allowing my ideas for each to bounce off of one another. I truly believe in the work that I do and see so many avenues that my watercolors can go, so it makes sense for me to have every product or project culminate in watercolor, but take on lives of their own.

Photos by Christa Kimble Photography except where noted.

Want to be featured in the Behind the Stationery column? Reach out to Megan at megan [at] ohsobeautifulpaper [dot] com for more details.

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Behind the Stationery: redcruiser

Behind the Stationery: anne and kate

Behind the Stationery: Fox and Fallow

Behind the Stationery: Blackbird Letterpress

Behind the Stationery: Yao Cheng Design