I’m absolutely thrilled to share these adorable baby announcements today, in part because I actually had the pleasure of meeting this darling baby at NYIGF back in January! Shelley from Albertine Press welcomed her second daughter, Emily, in early October. I absolutely love the fold-out design that she came up with for Emily’s announcements, and how sweet is the photo of Emily with her big sister??

From Shelley: I was hugely inspired by a lot of the wedding invitation work I’ve been doing lately in designing her card, both the typography as well as the accordion tri-fold, which allowed me to create a splash quote on the face, include a photo in a printed frame, and finally the welcome message. I love the idea of unfolding a piece to keep discovering more.

The announcement design has a lot of personal significance to our whole family; besides being about love, the Einstein quote on the face has always been one of my favorites, and is especially perfect since my husband is also a physicist.

On the face is an E which is actually an ampersand. Though no “and” appears in the quote, it fit to include it as both a reference to her name (Emily), Einstein, and the fact that we’d added her to the family. We letterpress printed the suite in dusty magenta (a nod to big sister Sadie’s absolute favorite color pink) and charcoal gray ink. The announcements were completed with slate gray envelopes which I addressed in white ink. The hardest part was picking out which picture to use.

We don’t do many birth announcements in the studio, but I couldn’t have been more thrilled with how these came out. I owe a huge thanks to my super-fabulous production team at Albertine Press, who not only created this amazing piece (and all of the rest of the work we do!) but also welcome Emily into the studio every day.

Thanks Shelley – and welcome baby Emily!

Albertine Press is a member of the Designer Rolodex – you can see more of their fabulous work right here!

Photo Credits: Albertine Press

*Albertine Press is a sponsor of Oh So Beautiful Paper