Are you ready for some seriously dreamy wedding invitations? Alex of Goodheart Design combined a soft color palette, whimsical hand lettering, and sweet floral illustrations to create these blush and gray desert wedding invitations. You’ll definitely want to check out the ombré lettering on the save the date below. Absolute perfection!

From Alex: Nicole and Justin got married in Ojai, California at the best time of year. The venue was open, airy and bright with a hint of desert vibes mixed in. We wanted to reflect that in the save the date and wedding invitation suite with soft colors, foliage, and classic calligraphy.

We started with the save the date and made it a little more fun and outgoing. The save the date itself was a unique 4 x 9 inch size with ombré letterpress printing done by Czar Press, moving from blush to light grey. That piece was also accompanied by a fun photo booth reel with pictures of the two of them. I love when photos are included in a save the date in a unique way!

As we moved to the invitation suite we wanted to keep the style, colors and look the same as the save the date but a little more classy and elegant. We started with creating a crest for the couple with their first name initials. That crest was used for the return address on the envelopes as well as other wedding ‘day of’ items.

The crest then inspired the blind letterpress printed vines on the main and rsvp pieces. By having them blind letterpress printed into the page, we were able to add a little bit of the desert Ojai vibe while still keeping it light and airy. The blind letterpress makes them more of a texture rather than a heavy focus. In order to make the details piece stand out a little bit, since it had lot of important information on it, it was printed on blush paper. One side had a fun map of Ojai on it and the other had a link to their wedding website. While the suite had different colored papers from the main piece to the details to the envelopes, it all flowed together in such a beautiful way.

Thanks Alex!

Design: Goodheart Design

Printing: Czar Press

Goodheart Design is a member of the Designer Rolodex – you can see more of Alex’s beautiful work right here or visit the real invi­ta­tions gallery for more wedding invitation ideas!

Photo Credits: Anna Delores Photography