Hello! I’m excited to share the work of Vita Popov Studios for our next installment of calligraphy and lettering goodness. Vita is a self-taught calligrapher born in the Ukraine and who now calls Sacramento, California home. Her calligraphy style looks and feels organic — not simply in the brushwork, but also in the materials and styling of the paper goods. You’ll notice the greenery and berries used for propping, the handmade papers, and the earthy color palettes. Vita’s Instagram feed is an absolute treasure trove of beautiful calligraphed paper pieces. Let’s dive in, shall we? – Jen
Photo by As Ever Photography
There’s a simple lightness to Vita’s calligraphy that I imagine has taken so much practice to perfect. I also personally love when fanciful lettering is paired with deckled paper, which keeps the calligraphy looking more handmade modern than prim-and-proper.
Photo by As Ever Photography
Photo by Kychelle Photography
Vita describes a “moody ballerina” look she was going for in this work. She once again used a cotton handmade paper but the deep flourishes of purple tap into that moody vibe (to counter all the ballerina pinks). See how the invitation lettering looks like a wave? Vita wanted the words to look like they are dancing — mission accomplished!
Photo by As Ever Photography
Photo by Lauren Haley
It’s so inspiring to see calligraphy breaking out of being used simply for wedding invitations. Seeing this cascading stream of calligraphed ribbons tied to the wedding bouquet is certainly a fresh idea.
Photo by As Ever Photography
Vita works with clients for all kinds of custom work. Spotted on her Instagram: a wedding song in calligraphy. The gilded frame makes a perfect complement to the scripted lyrics.
That’s a big dose of calligraphy inspiration! Do you have a favorite? I would pick seeing the lyrics of a most-loved song in calligraphy, framed in gold just like the wedding song above. So pretty! And that’s a wrap on the wonderful work of Vita Popov Studios!
Photos by Viva Popov Studios, except where noted