Back in January, I had the honor of being a judge at the Louie Awards, which were established in 1988 to reward creative excellence in the greeting card and social stationery industry. Anyone in the stationery industry can submit their work for consideration – not just members of the Greeting Card Association or exhibitors at the National Stationery Show! Next month, I’ll be heading back up to New York to help judge the 2012 Louies along with fellow editors from HOW Magazine and Stationery Trends, buyers for some of the most influential national retail outlets, and owners of brick and mortar stationery stores – I can’t wait to see this year’s entries! The entry deadline for the 2012 Louie Awards is coming up in a couple of weeks, so today I thought I’d share the wonderful call for entries that Chairperson Katy Greenspan put together for the awards!
From Katy: The Louie Awards have been an stationery industry institution for almost a quarter of a century. Last year the Greeting Card Association (GCA) set out on a 3-year plan to revamp the Louies to ensure that the awards are reflective of our industry today. Recognizing that stationery is so much more than greeting cards, we opened up new categories for invitations, announcements and photocards.
We chose a circus theme for this years awards, “The Greatest Cards on Earth!” I joined forces with a co-worker, designer Tess Donohoe, to create a call for entries that we hope will inspire paper companies to submit their best work. The piece inside uses carnival barker speak to draw the reader in, unfolding to reveal the competition details laid out like a circus poster.
I really wanted to include an activity to make the call fun and interactive and liked the idea of a take-away item people could put on their desk or shelf to serve as a reminder to submit. An elephant never forgets, so “Louie the Elephant” seemed like the perfect choice for our paper toy. You can see a little video of how Louie comes together right here.
This was kind of a dream project because everything was donated by companies associated with the GCA. We had our pick of any Neenah paper, and Independent Printing was willing to use any print or finishing technique in creating this one-of-a-kind piece. We ended up die-cutting the folder and toy (dies by Atlas Dies) and using white and gold foil (provided by the UEI Group).
Thanks Katy! The Louie Awards are held each year during the National Stationery Show and the deadline for entering is December 15th. All stationery companies are encouraged to enter! Details can be found at the GCA website. If you would like to receive a call for entries in the mail, you can email Katy with your name, company and address.
Design: Tess Donohoe & Katy Greenspan
Paper: Donated by Neenah Paper
Printing: Independent Printing
Dies: Donated by Atlas Dies; foil and foil dies donated by the UEI Group
Photo Credits: Jami Nadzam