Aaaah! How cute are these red, white, and kraft paper floral birth announcements for a sweet baby girl?!? Created by designer Lauren Chism for her new niece Penelope, the beautiful announcements feature simple letterpress printed text paired with a matte black and white photograph and floral envelope liners. So pretty!
From Lauren: My sister, Carley, and her husband John welcomed their adorable daughter, Penelope, at the end of April and we all couldn’t be more in love with her. As Carley’s ‘personal stationer’ I was dreaming up ideas for the announcements the moment we found out they were having a girl. They are my favorite gift to give friends and family – quite a bit more fun to give than diapers and wipes!
When it came to the design, Carley was drawn to the clean look and simplicity of letterpress, which is my personal favorite form of printing. Penelope’s nursery incorporated brighter colors of red, blue and yellow with floral details, and I wanted to incorporate those things without being too literal. We ended up going with red letterpress text with a black and white photo, paired with kraft envelopes. The announcements were printed on 118# cotton Savoy and the gorgeous matte photos were attached to each card.
To balance the minimalist design of the announcement, I created a floral pattern for the envelope liners to add a little playful, feminine element to the suite. When doing custom announcements, I love trying something new, so I decided to have the liners letterpress printed as well. I was so torn about which color way to print: the red and white backgrounds both offered a unique look. With the red background, I love the salty texture and mottled look that resulted from flooding the press with so much ink, but also loved the contrast of white against the kraft envelopes. Indecision won out and I ended up using a mix of both – I still can’t decide which one I like best!
For the envelopes, instead of my usual go-to washi tape, I closed each with little heart stickers from Thatch and Thistle. They were so cute and tiny – the perfect final touch to the announcements.
Design: Lauren Chism
Baby Photography: Photography by Brea
Letterpress Printing: Elefant Press
Photo Credits: Lauren Chism Fine Papers