As you may remember, I had the pleasure of working with Mohawk for the 2013 Paper Party back in May: they provided the paper and envelopes for the invitations, along with the paper for the colorful backdrops behind the bar! I’m a longtime admirer of Mohawk’s commitment to partnering with craftspeople and creative professionals. The folks at Mohawk are always up for special projects and collaborations, which I think speaks volumes about the company as a whole. And today I’m thrilled to help spread the word regarding a new campaign to support maker culture: the Mohawk Maker Campaign!
The central tenet of the Mohawk Maker Campaign is as follows: Making is the most fundamental expression of the human spirit. The Mohawk Maker Campaign includes the introduction of three new publications celebrating the culture of craft: The Mohawk Maker Quarterly, Mohawk Craft Cooperative, and the Mohawk Declaration of Craft. The publications feature the stories of printers, designers, manufacturers, artists, artisans, musicians, and all those who make their living as makers. The second issues of the Mohawk Craft Cooperative and the Mohawk Maker Quarterly just arrived, and both issues focus on the topic of materials – specifically the importance of selecting and using the highest quality raw materials to achieve the finest results.
The first publication – the Mohawk Maker Quarterly – is a vehicle to support a community of like-minded makers and was created to serve as a co-branded publication by printers who are interested in using the content as a sales and promotional tool for their business. Content focuses on stories of small manufacturers, artisans, printers, designers and artists who are making their way in the digital world.
The inaugural issue of the Mohawk Maker Quarterly focuses on ‘Heritage & Innovation’ and features Leslie Williamson, Shugo Tokumaru, Unionmade, Tugboat Printshop, Taylor Stitch, Alabamboo, Eatwell CSA, Andante Dairy, Colossal Media, Tim Kerr, Stephen Shore, Best Made Co., and Moo.
The second edition of the Mohawk Maker Quarterly focuses on ‘Mastery of Materials’ and features the following makers: DODOcase, Almanac Beer Co., Sawkill Lumber Co., Brooklyn Slate, Heath Ceramics, Mast Brothers Chocolate, Harris Tweed Authority, Juniper Ridge, and Neeman Tools. The cover story, ‘Why Materials Matter’, features interviews with materials experts explaining why they go to great lengths to use only the highest quality materials for their products, from KOBO Candles to Pendleton to Koppi Coffee.
The Mohawk Maker Quarterly was designed by Hybrid Design. Issue 1 was printed on Mohawk Superfine, Eggshell Ultrawhite 80 Text/118 gsm by Shapco Printing, with seven color UV inks and a black satin foil stamp by McIntosh Embossing. Issue 2 was printed on Mohawk Loop, Inxwell Vellum, Eco White (100% PCW), 80 Text/118 gsm by Classic Graphics.
The second publication – the Mohawk Craft Cooperative – is a quarterly publication designed to appeal to printers by restoring belief in the power of craftsmanship in the midst of a digital world. The publication features strategies on growing business though craftsmanship, selling print in a digital world, tips on working with the mill, and thoughts from industry leaders. Issue 1 focused on the intersection of Craft and Business, while Issue 2 focuses on “The Business of Materials.”
An eight-page, tabloid-style, fold out brochure, each issue of the Mohawk Craft Cooperative features a beautifully designed 27” x 19” poster with a powerful message. The Mohawk Craft Cooperative is designed by Hybrid Design. Issue 1 is printed on Mohawk Superfine, Eggshell Ultrawhite 65 cover/176gsm with eight color UV inks by Shapco Printing. Issue 2 is printed on Mohawk Loop, Feltmark, White (100% PCW), 65 cover (176gsm) using four color process by Classic Graphics.
The final publication – the Mohawk Declaration of Craft – speaks to Mohawk’s heritage and serves as a manifesto for Mohawk’s beliefs: heritage & innovation, mastery of materials, pride in the details and respect for a community of makers.
The Mohawk Declaration of Craft was designed by Hybrid Design and printed on Mohawk Superfine Eggshell Ultrawhite 80 cover/216 gsm and 24 writing/90 gsm at O’Neil Printing. The artfully produced publication features a foil stamped and blind embossed cover, partially printed with ProMetal silver type, and smoke grey foil stamp. Cover finishing and binding were completed by Roswell Bookbinding.
All three publications are enhanced with additional content made possible through Mohawk’s new mobile app, Mohawk Live, which generates interactive experiences via print. To view the publications online or to sign up to receive Mohawk’s new Culture of Craft publications, visit Mohawk here!
This post is sponsored by Mohawk. Thank you for supporting the sponsors that help make Oh So Beautiful Paper possible!