Finding the Paper: Brass Union

With spring officially here, that means trade show season will be upon us before we know it. Things around the studio have been hectic, between shipping The Parcel, filling samples and a bit of business travel, I barely even noticed the hellebores blooming. Before we get too busy, I wanted to share this brand identity for Brass Union that draws on the history of its surroundings for its design inspiration. – Jill

Finding the Paper: Brass Union Business Stationery, Business Cards, and Menus / Parse & Parcel for Oh So Beautiful Paper

With a cohesive brand identity that pays homage to the building’s history, Brass Union is a pub housed in the former police station in Union Square’s Somerville neighborhood. Designed by Rory & Jen at Oat, Brass Union’s brand identity is a great example of the stellar results that can be achieved when mixing different paper stocks, textures, type and production techniques. The team at Oat utilized the building’s history to channel bureaucratic and administrative in a subterranean hideaway, housed in a historic police station.

Finding the Paper: Brass Union Business Stationery, Business Cards, and Menus / Parse & Parcel for Oh So Beautiful Paper

Gold metallic ink pairs beautifully on the deep blue shade of the business cards, offset printed in one color on French Paper’s Construction 100# Cover in Midnight Blue.

Finding the Paper: Brass Union Business Stationery, Business Cards, and Menus / Parse & Parcel for Oh So Beautiful Paper

The letterhead feels official with a blind embossed seal on text weight paper, printed offset in two colors on Mohawk Via 70# Text in 100% PC Cream White. Accompanied by a standard bright white #10 window envelope, giving the stationery suite a utilitarian look.

Finding the Paper: Brass Union Business Stationery, Business Cards, and Menus / Parse & Parcel for Oh So Beautiful Paper

The menu system echoes the details of the stationery, with main menu printed offset on the same stock as the letterhead in metallic gold and blue. The drink and dessert menus carry through with the cropped type treatment, bringing in a bit of color. The drink menu is printed on Mohawk Via Light Pink 70# Text.  The metallic gold on the dessert menu pops, printed on French Poptone 100# Cover in Blu Raspberry and sporting a blind embossed navy seal.

Finding the Paper: Brass Union Business Stationery, Business Cards, and Menus / Parse & Parcel for Oh So Beautiful Paper

With die-cut, badge shapes and cropped type in shades of blue, the coasters tie in perfectly to Brass Union’s identity and space. Cheers!

Finding the Paper: Brass Union Business Stationery, Business Cards, and Menus / Parse & Parcel for Oh So Beautiful PaperFinding the Paper: Brass Union Business Stationery, Business Cards, and Menus / Parse & Parcel for Oh So Beautiful Paper

Photo Credits: Oat

Finding The Paper: Boboli

During a busy season filled with packing, wrapping and shipping (not to mention parties) I welcome the brief lull of holiday festivities within the sample studio. I need those moments to recalibrate and get back into my favorite routines. It was during one of those reprieves that I came upon the brand refresh of Vancouver’s luxury boutique, Boboli. In this installment of Finding the Paper, we’ll see how Glasfurd & Walker updated and unified a brand through the use of its paper and print techniques. – Jill of Parse & Parcel

Finding the Paper: Boboli / Oh So Beautiful Paper

Established in 1985 and situated in Vancouver’s South Granville Shopping District, Boboli is a luxury boutique known for its exquisite collection of clothing and accessories for women and men. The team at Glasfurd & Walker were tasked with updating the existing brand across an extensive number of touch points including packaging, stationery and signage as well as some bespoke interior elements.

Glasfurd & Walker drew inspiration for the design from the original logo (which had the building in it and had been in existence since their launch in 1985), with an updated more modern typographic system featuring a classic, minimalist sensibility to compliment the many brands that Boboli showcases.

All of the print elements are unified in look and feel, with the logo and crest featuring a stunning a gold foil stamp. The letterhead, business cards, thank you notes and envelopes are all printed offset on Classic Linen Recycled 100 Bright White stock with Pantone 405 as the flood of gray or type.

Finding the Paper: Boboli / Oh So Beautiful Paper

The business cards are actually two 80# Cover sheets laminated together to create a custom duplex sheet, lending some nice heft and stature to reinforce the brand’s classic style. The letterhead follows suit, using 100# Text as the paper stock, imparting a feel of importance coupled with the tactile hand of the linen finish.

The minimalist design lends itself beautifully to the print techniques and papers selected, the gold foil of the crest on the envelope makes one do double take, closely resembling engraving. The stationery suite is a great example of how minimal paper specifications paired with the right print production techniques can have maximum impact on a project.

Finding the Paper: Boboli / Oh So Beautiful Paper

Finding the Paper: Boboli / Oh So Beautiful Paper

Finding the Paper: Boboli / Oh So Beautiful Paper

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Finding the Paper: Type Twenty Seven

When Parse & Parcel settled into our sample studio we made sure to carve out a space conducive to Friday happy hours with our office mates. We knew after a busy week of making mockups, packing parcels and shipping samples we’d be ready for a cocktail (or two). Of course it’s stocked with all the necessary essentials – booze, barware, mixers and ice – all that’s been missing is the perfect coaster set. Then we came upon The Mixed Up Alphabet of Cocktails. In this installment of Finding The Paper, we’ll see how Type Twenty Seven combined their love of type and print with cocktails. – Jill

Finding the Paper: Type Twenty Seven / Parse & Parcel for Oh So Beautiful Paper

On the second floor of a converted, mid-town Cleveland warehouse is Type Twenty Seven, a graphic design and letterpress studio. Type Twenty Seven is known for mixing modern technology with lead type and vintage printing presses. It’s little wonder that when it came time for the studio to do a self-promotion, a type driven design would be at the center of the concept.

Finding the Paper: Type Twenty Seven / Parse & Parcel for Oh So Beautiful Paper

The Mixed Up Alphabet of Cocktails incorporates unique illustrations and custom typography to showcase classic and modern cocktails for each letter of the alphabet. That’s twenty six different cocktails, or six months of weekly happy hours. This self promotion consists of poster, coaster set and packaging design that showcases the beauty of letterpress printing. The use of a toothy, cotton paper adds a layer of tactility to the piece and is a perfect choice for packaging design. Haptics (the science of touch) has become a hot topic in packaging design of late. Did you know that packaging featuring tactile papers and print techniques like letterpress actually increases a product’s perceived value?

The Mixed Up Alphabet of Cocktails features a limited edition poster and packaging sleeve letterpress printed on Reich Savoy 100% Cotton in 92# Natural White cover stock, produced using a 1967 Vandercook Universal III printing press. This process produces a highly tactile feel where the ink is pressed into the surface, creating an impression. Savoy is a bit different from some other 100% cotton papers commonly used for letterpress printing in that it works well when scoring and folding – something that can be troublesome on bulkier, softer stocks. The choice of basis weight was smart as well, just enough heft to give the poster and box sleeve body and sturdiness, but not too heavy so as to create print production difficulties.

Finding the Paper: Type Twenty Seven / Parse & Parcel for Oh So Beautiful Paper

The coasters were letterpress printed on a high absorbent, heavy 2.0mm coaster stock with black ink. Produced on two vintage presses, a 1924 C&P Pilot printing press, and an 1890’s C&P hand-feed printing press. They’re almost too pretty to use!

The inspiration for the project was fueled by Type Twenty Seven’s love of cocktails. The idea that anybody can mix and match ingredients to make their own cocktail led to creating a set of coasters that would encourage people to try new recipes. They wanted it to be fun to read, playful, and—most of all—perfect for any party. Showcasing some more unique and lesser known cocktails might encourage people to interact with their drink coasters more often.
Finding the Paper: Type Twenty Seven / Parse & Parcel for Oh So Beautiful Paper

Finding the Paper: Type Twenty Seven / Parse & Parcel for Oh So Beautiful Paper

Not only are they a fab print sample to have on hand but they also do double duty for our Friday happy hours!

Finding the Paper: Trentina Identity Design

Hi Everyone! I’m SO excited to introduce a brand new column – with a brand new contributing author – here on Oh So Beautiful Paper today! Jill DiNicolantonio is a life-long paper enthusiast, former paper rep, and the founder of Parse & Parcel, an online resource for print and paper samples. Jill is on a mission to help creatives find and use the right paper for their projects – which just so happens to be the focus of her column: Finding the Paper. Welcome Jill! –Nole

Finding the Paper: Trentina Identity System by Christine Wisnieski / Jill of Parse & Parcel for Oh So Beautiful Paper

As if a James Beard Award winning chef isn’t enough of a reason to lure me in to Trentina, then this identity system by Cleveland Graphic Designer, Christine Wisnieski will definitely do it. Chef Jonathon Sawyer and his wife Amelia created an elegant and lavish dining experience for their patrons. Inspired by the cuisine of Trentino, Italy, where Amelia and her family originated, visitors are treated to a luxe, yet relaxed ambiance with glamorous design touches throughout. Christine created the logo and identity for Trentina, perfectly capturing the polished and expressive aesthetic of the restaurant and its owners.

This identity system is rooted in beautiful art, and expressive, voluptuous typography. The gold script logo is speed-infused, drawing inspiration from traditional Italian signage and crafted by hand. Metallic colors play a major role in the restaurant’s decor with mirrored tables and gold walls, and is echoed among the papers and finishes used throughout Trentina’s identity system.

Finding the Paper: Trentina Identity System by Christine Wisnieski / Jill of Parse & Parcel for Oh So Beautiful Paper

Trentina offers a variety of menus; brunch, lunch, dinner and a 12 course tasting menu. The menu system emulates the food — bold but delicate, expressive yet refined. The system smartly utilizes a mix of digital and offset printing processes, simplifying the task of  future menu edits. By employing the use of colored metallic papers, an added layer of elegance is achieved without the added expense of a metallic ink. The pearlescent finishes in Neenah Paper’s Esse and Stardream grades used for the menu cover and dividers, play nicely against subtle text and cover pages of the interiors in Neenah Classic Crest Classic Natural White 70# Text and French Construction Insulation Pink 80# Cover.

Finding the Paper: Trentina Identity System by Christine Wisnieski / Jill of Parse & Parcel for Oh So Beautiful Paper

Other elements include the offset printed business card featuring a stunning gold gloss foil logo on Neenah Eames White Vellum in 100# Cover. And I adore the matchbook with the Trentina logo in a gold gloss foil stamp on the Stardream Antique Gold 80# Cover, such a striking combination. The check presenter pairs offset printing with a blind letterpress printed logo on Neenah Eames White Vellum in 100# Cover. This is definitely one identity system to raise a glass of prosecco to, cin cin!

Finding the Paper: Trentina Identity System by Christine Wisnieski / Jill of Parse & Parcel for Oh So Beautiful Paper

Finding the Paper: Trentina Identity System by Christine Wisnieski / Jill of Parse & Parcel for Oh So Beautiful Paper

Finding the Paper: Trentina Identity System by Christine Wisnieski / Jill of Parse & Parcel for Oh So Beautiful Paper Finding the Paper: Trentina Identity System by Christine Wisnieski / Jill of Parse & Parcel for Oh So Beautiful Paper

Finding the Paper: Trentina Identity System by Christine Wisnieski / Jill of Parse & Parcel for Oh So Beautiful Paper

Photo Credits: Paul SobotaBurkleHagen, Christine Wisnieski