Allie of Allie Ruth Design and her husband Ryan are expecting their first baby later this year (congrats you two!), and they wanted a fun way of sharing the baby’s gender with their family scattered around the country. They put together a sweet little video, burned some DVDs, and Allie printed these DVD covers using a rubber stamp with one of her illustrations. Too cute!

From Allie: For the announcement itself, we made a quirky video, but we needed a cute way to get the news to my family in Florida, and Ryan’s family here in the midwest (without giving it away to any of our friends first). So I burned the video onto some DVDs and created this block-printed sleeve in which to send them.

For the block, I had a custom rubber stamp made of one of my calligraphed illustrations. Our last name is Peach, so I was sure to incorporate a cute little peach at the bottom. I printed the image onto blank kraft DVD sleeves. For the envelope, we went with a gender neutral mint, so as to not give away the secret before our families saw the video.

I used my vintage typewriter to print each set of grandparents’ names onto little handmade, vintage-inspired tags and tied them on with black and white baker’s twine.

Thanks Allie – and congratulations again!

Photo Credits: Allie Ruth Design